From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable. Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of QR codes when placed on a product, in magazines, on a coupon or newspaper ad. Via eMarketer. Measuring influence in the […]
B2B Technology Firms Renew Online Marketing Programs
October 21, 2010 by
B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces. Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]
Social Media Measurement Program Launches For B2B Software Provider
March 11, 2010 by Leave a Comment
As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement. In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.” For B2B marketing […]
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