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You are here: Home / Archives for social media measurement

Online Marketing News You Can Use May 5, 2011

May 5, 2011 by Lee Odden

QR Codes

From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable. Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of QR codes when placed on a product, in magazines, on a coupon or newspaper ad. Via eMarketer. Measuring influence in the […]

Filed Under: Online Marketing News Tagged With: content marketing, facebook, QR Codes, social media measurement

Online Marketing News You Can Use May 3, 2011

May 3, 2011 by Lee Odden

What is the best social media monitoring tool? [infographic] The 15 Most Popular Brands On Facebook. Via Business Insider. Social media ROI: How 3 hospitals master the metrics. Via Ragan. Social Media Measurement: Moving forward with the data and tools at hand. Via Marketing Sherpa. How To Measure B2B Demand Generation. Via B2B Marketing Insider. […]

Filed Under: Online Marketing News Tagged With: b2b marketing, social media measurement, social media monitoring, social media roi, social media seo

B2B Technology Firms Renew Online Marketing Programs

October 21, 2010 by TopRank News Editor

B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces.  Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]

Filed Under: New @TopRank Tagged With: b2b technology, blog marketing, Online Marketing, search engine optimization, SEO, social media marketing, social media measurement

Social Media Measurement Program Launches For B2B Software Provider

March 11, 2010 by TopRank News Editor Leave a Comment

As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement.  In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.” For B2B marketing […]

Filed Under: New @TopRank Tagged With: b2b marketing, blog marketing, search engine optimization, SEO, social media, social media marketing, social media measurement, twitter marketing

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