Online Marketing News You Can Use May 5, 2011

From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable. Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of QR codes when placed on a product, in magazines, on a coupon or newspaper ad. Via eMarketer. Measuring influence in the […]

Online Marketing News You Can Use May 3, 2011

What is the best social media monitoring tool? [infographic] The 15 Most Popular Brands On Facebook. Via Business Insider. Social media ROI: How 3 hospitals master the metrics. Via Ragan. Social Media Measurement: Moving forward with the data and tools at hand. Via Marketing Sherpa. How To Measure B2B Demand Generation. Via B2B Marketing Insider. […]

B2B Technology Firms Renew Online Marketing Programs

B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces.  Maintaining awareness, while personally engaging with each customer and prospect, can combine to become a strong competitive differentiator in this environment. Best practice online marketing programs, integrating elements of Search Engine Optimization (SEO) and social media marketing, can be customized […]

Social Media Measurement Program Launches For B2B Software Provider

As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement.  In an interview with eMarketer, Carol Kruse, Vice President of Global Interactive at Coca-Cola, stated, “Before you have ROI, you have to really understand how social media is driving your business.” For B2B marketing […]