Memorable social media marketing campaigns can be described several different ways, from side-splittingly comical to thought-provokingly serious. But unless a campaign can be described as strategic, memorable or not, it will be difficult to describe it as successful. In the article, “Social Media Spreads The Word…For Ford”, Colleen O’Connor covers the Ford Fiesta Movement. This […]
ClickZ Online Marketing Summit Minneapolis: TopRank Offers Insights on Social Media Marketing
ClickZ Online Marketing Summit June 2, 2009 Minneapolis, MN Coming soon is the Online Marketing Summit Summer Tour, hosted by ClickZ. Online marketers, from novices to seasoned veterans, will gather to network and sharpen their marketing abilities. Each attendee will walk away having learned cutting-edge, hands-on skills related to everything from social media to paid […]
eMarketing & Commerce: TopRank Survey Reveals Social Media Tops for Marketers
With social media’s awareness among marketers reaching feverish pitch, it can be tempting to simply parrot “social media” as a go-to cutting edge marketing tactic for 2009. Unfortunately, this manner of thinking is at once both overly-inclusive and short-sighted. TopRank® Online Marketing recently asked its readers, via a poll on Online Marketing Blog, “What 3 […]
Personal Life Media: TopRank Talks Social Media Strategy
When viewed strategically, social media is at its heart “opportunistic marketing”. At last month’s SXSW Interactive conference, a component of the legendary music, film and interactive festival dedicated to the coolest new media technologies, Lee Odden, CEO of TopRank® Online Marketing, detailed the benefits of strategic social medial in a podcast with Susan Bratton, CEO […]
WebProNews: TopRank on Social Media for Business
Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing. PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search […]