Online Marketing News You Can Use May 3, 2011

What is the best social media monitoring tool? [infographic] The 15 Most Popular Brands On Facebook. Via Business Insider. Social media ROI: How 3 hospitals master the metrics. Via Ragan. Social Media Measurement: Moving forward with the data and tools at hand. Via Marketing Sherpa. How To Measure B2B Demand Generation. Via B2B Marketing Insider. […]

SES London: Content Optimization and Integrated Online Marketing

The nature of customer engagement has changed forever. No longer will customers accept buying any product or service by just hoping it will meet their needs. It is a process of search, reviews, and social input all before a sale is made. Post-sale will likely include reviews and online sharing. Make sure you don’t miss […]

Webinar: Learn the Truth About SEO & Social Media ROI

Measuring the impact of social media on a marketing plan is critical. Even though spending on social media will reach over $3 billion in 2011* a study by Bazaarvoice and The CMO Club reports that no social network rated higher than a 15% response from Chief Marketing Officers on providing “significant ROI”. How can businesses move […]