Ask An Expert: How can we increase engagement on our social networks?

This is a challenge that plagues businesses of all sizes, across all verticals. There are longstanding myths that social doesn’t work well for B2B companies, or that a company must be huge in order to attract enough social fans to see any sort of worthwhile engagement. Thankfully, both assumptions are false. A research report out […]

TopRank in New York: Creative Content Marketing & Maximizing Social Advertising – #SESNY

The organizers of this year’s SES New York couldn’t have chosen a better place to hold this 3-day event than the Marriott Marquis because this is sure to be a marquee event! From March 25-28, 2013, the annual #SESNY conference will be THE place to learn how to succeed in online marketing. From SEO to […]

How Leather Bound Online Increased Online & In Store Traffic Through Content Marketing & SEO

An important first step in launching an online marketing campaign is identifying objectives.  Objectives drive everything from strategy to implementation, measurement, and refinement. For example, an ecommerce site may have the goal of attracting more traffic to their website.  The assumption is that increased traffic will push more visitors into the top of the funnel, […]

Ask An Expert: Can You Win the Online Marketing Race Without Content Marketing?

When should you start with Content Marketing?  Today’s online marketing is a race where the stakes are high, competition is tough and it’s becoming increasingly difficult to create a sustainable, competitive advantage. Consider these questions to help you answer, “When Content Marketing is right?” for you: What’s the right time to understand who your best […]

TopRank Teaches SEO Strategy at MarketingProfs University

In an ever-evolving age of interactive media, search marketers walk a tight rope.  Between paid and organic search, social media, optimization, search rankings and measuring success, it’s no surprise that this balancing act presents challenges. MarketingProfs University is offering a 13-class course addressing popular questions on these topics to help search marketers find the perfect […]

TopRank in Cleveland – Lee Odden Presents Social SEO Strategy at Content Marketing World 2011

While it’s important for business website content to be optimized for search engines, don’t forget that your customers are communicating and making purchasing decisions every day on social media and networking sites.  Unfortunately, few companies excel at incorporating both Search and Social Media Optimization in their content strategies. On Sept. 6 – 9, Content Marketing […]

How Do I Find The Best Social Media Consultant?

A fairly common – and quite fair – question by many companies when seeking a social media consultant is, ‘can you help us with Facebook?’ The answer, provided by most firms, is ‘of course.’   But what positions some social media consultants above others is this:  the best consultants will never agree to such a narrow […]

Online Marketing News You Can Use April 29, 2011

Amazing video showing data visualization. The same technology is what makes Google Analytics Motion Charts work. Your Guide To The Royal Wedding 2011, Social Media Style. The last time Britain had a big Royal Wedding, one didn’t tweet about it, Facebook about it, Flickr about it and certainly didn’t air it on YouTube. One couldn’t. […]

Online Marketing News You Can Use April 25, 2011

Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London. Best Practices for Engaging With Consumers Through Social Media. Via WSJ. Timeline of major Google algorithm updates 2003 – 2011. Via Level 343. Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs. […]

Online Marketing News You Can Use April 21, 2011

Social Media for Marketing presentation from Slideshare. Amazon Server Troubles Take Down Reddit, Foursquare & HootSuite. So much for high availability hosting. Amazon’s data center issues affected a huge amount of social web activity and nearly 24 hours later, they’re still not back online. A boon for Akamai. Via Mashable. Social Media Usage By SMBs […]