Loving Facebook fan pages for business? Guess what, fan pages just got better – Whether you are a B2C or B2B company, Facebook has added new features and benefits that help you get the most out of your social media efforts. Here are the top 10 Facebook changes TopRank Online Marketing team members think deserve […]
Webinar: Overcome 3 Social Media Headaches
Social networking continued to gain momentum throughout 2010, with 9 out of every 10 U.S. Internet users now visiting a social network in a month, and the average Internet user spending more than four hours on these sites each month. And a staggering one out of every eight minutes online is spent on Facebook.* Learn […]
Social Commerce Goals Closer To Reach: ActiveMusician Launches Program With TopRank
What influences an online buying decision? From a tactical level, news on the burgeoning trend of social commerce tells us: “Retailers who currently host the ‘like’ button on their site demonstrated 80 percent higher average three-month traffic.” Digital IQ Index Specialty Retail report (download pdf) From a more philosophical business perspective, however, what this data […]
TopRank Marketing News Picks: November 26th 2010
This week’s news picks include business predictions, social media, and search engine technology. Top 10 Business Predictions for 2011 While many of us are getting ready to receive a deluge of family and friends for Thanksgiving, Michael Friedenberg has been busy compiling a list of his top ten business predictions for 2011. This is not […]
PRSA MN Professional Practices Conference: Social Media Breakout Session
Acknowledging that the rules of Public Relations (PR) have changed is something entirely different than entering the field of play. Put another way, when social media makes it possible for anyone to create and publicize their own news, how can today’s PR professionals ensure these actions help – rather than hinder – the PR goals […]
The Future of Online Marketing in 60 Seconds or Less
In the world of online marketing, search and social media are evolving at an incredible pace. Consider: Twitter queries approaching 20 billion each month Google queries approaching nearly 90 billion each month Facebook topped over 200 million users this year and beats Google in weekly web traffic* *Hitwise With online marketing evolving by the minute, […]
Social Media Junction: TopRank Offers Keynote & Content Strategy Workshop
Social media and content marketing have moved beyond buzz-worthy concepts to become fundamental cornerstones of leading online marketing programs. A recent poll by Online Marketing Blog, in fact, lists ‘social network participation’ and ‘content marketing’ as two of the top five digital marketing tactics firms will focus on most heavily in 2011. As social and […]
Email Marketing Remains Key Tactic As StrongMail Engages With TopRank
Online Marketing Blog recently conducted a poll asking its readers to identify the top three digital marketing tactics they planned to emphasize in 2011. Tactics finishing within the top 5 include: Search engine optimization Social network participation Blogging Email marketing Content marketing The mix of tactics sitting atop this list signal a new year where […]
PRSA International Conference 2010: TopRank Presents on Social Media & SEO
Fortunately for public relations professionals, fundamental storytelling and networking skills are just as vital as they have ever been. But while audience hunger for compelling tales and human connection is the same, the channels where these wants are being met have never been more subject to change. An outcome of this change is the morphing […]
How to Engage Your Audience with Social Media and Surveys
Audience engagement, interaction, and participation are keys to building a brand on the social web. Social platforms such as Twitter and Facebook offer unparalleled options for audience engagement, but where should a marketer start with so many choices? Fortunately, Lee Odden, CEO of TopRank Online Marketing and Chelsea Bucoy, Sr. Product Marketing Manager for Zoomerang […]