According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed…
Lee Odden to Keynote at the Communicators Conference – Portland, OR
Did you know, TopRank Online Marketing started out as a public relations firm in 2001 called Misukanis & Rodgers? That’s right, we’ve evolved in many ways since then, but we’ve also been involved in many ways with the worlds of marketing and public relations – for a very long time. It may have seemed an…
The Future of Content for Marketers – Lee Odden of TopRank to Speak at MIMA Event in Minneapolis
According to research from Content Marketing Institute and MarketingProfs, 9 out of 10 B2B marketers are using content marketing in their marketing mix. With increased adoption, competition has exploded as well and many marketers are looking for what’s next to achieve and maintain a competitive advantage. To answer the question of “What’s the Future of Content for…
TopRank in Chicago – Search & Social Take Chicago By Storm
Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing,…
SES NY: TopRank Speaks on SEO, Blogs & Reputation Management
Search Engine Strategies New York is one of, if not THE, largest Search Marketing Conference in the U.S.. TopRank Online Marketing CEO Lee Odden will be presenting on 3 panels during the conference March 23-27 which has keynotes from Guy Kawasaki and author John Gerzema. Odden will be presenting all 3 sessions on March 26th.…
OMMA Global NYC: TopRank on Digital Asset Optimization
TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers. Online publishers are in a prime position to take advantage of advanced…