SEO & Social Media for PR: DishyMix Interview with Lee Odden

Search Engine Optimization and Social Media are no longer distinct channels. They are forever intertwined, each affecting the other in terms of how digital information is discovered, consumed and shared. The subsequent impact on reach and engagement means the integration of these channels is as relevant for Public Relations as it is for Marketing. I […]

Personal Life Media: TopRank Talks Social Media Strategy

When viewed strategically, social media is at its heart “opportunistic marketing”. At last month’s SXSW Interactive conference, a component of the legendary music, film and interactive festival dedicated to the coolest new media technologies, Lee Odden, CEO of TopRank® Online Marketing, detailed the benefits of strategic social medial in a podcast with Susan Bratton, CEO […]