Upcoming Webinar: Social Media 2013: What Site Are Most Important to Marketers This Year

Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go.  Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers. No matter where you are on the social […]

Real Time Search & Social Media Vital To SEO Results

How do you feel about social media, particularly as it relates to your brand? Better put, how would you feel about social media marketing if you knew search engines took your company’s social activity into account when determining your search ranking? Hallie Mummert of Target Marketing recently wrote an excellent piece titled Search: Get Real […]

Social Media Marketing Tactics to Connect With Customers

Much like trying to literally capture lightning in a bottle, haphazardly inserting social media tactics into a marketing plan in an attempt to force customer connection can be inefficient at best and dangerous at worst. In the article below, originally published in Target Marketing, TopRank® Online Marketing CEO Lee Odden offers three tactics that ensure […]

Target Marketing Magazine – How Friendly Is Your SEM?

TopRank’s CEO was recently featured in a July 2008 Target Marketing Magazine cover story by Kate DeBevois and Hallie Mummert, “How Friendly Is Your SEM? Take the test: SEO/PPC best practices revealed” Editors at Target Marketing Magazine reached out to several industry experts on search engine optimization and pay per click marketing to formulate a […]

Target Marketing Magazine – Competitive SEO on a Budget

Promote Content, socialize online and unify with univeral search Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt. TopRank CEO, Lee Odden, was tapped by Target Marketing Magazine to write […]