It takes a particular set of skills to be a CFO. You need a keen analytical mind. You need to be able to focus on minutiae and dive deep into the data. What you don’t need — at least until recently — is to be a captivating public speaker. But the role of the CFO […]
What’s the Best Way to Start Marketing with Video?
When companies see the publicity of viral videos like Evian roller babies for consumers or BtoB successes like Cisco’s The Future of Shopping, they often get the urge to jump in to the video marketing game themselves. But where to start? We get asked this kind of question a lot at TopRank and the ideal situation […]