June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making this month! If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for you. At the […]
Vocus User’s Conference: Optimizing PR for Search through SEO
At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news. The […]