Beginner’s Guide: 3 Steps to SEO for Public Relations

SEO helps a search engine to do its job more effectively and Public Relations can increase the reach and influence of the brands they promote by optimizing news. Recently the good folks at Vocus interviewed TopRank  Online Marketing’s CEO on the basics of search engine optimization for public relations. The following post comes from the […]

Vocus Retweet: Drive Public Relations With Social Media This July

At its core, social media is the art of real-time engagement.  Less a business practice, more a throwback to traditional public relations, it is a tactic that when leveraged correctly can help any company achieve its PR and marketing goals. But while the social media and traditional PR game may have the same goals, they […]

Online Public Relations Thought Leadership This June

As traditional PR, social media and reputation management converge into an integrated stream of marketing communications, it is vital that marketing professionals develop a mastery of each element. The companies that do achieve this mastery will be those that uncover the most effective approaches to achieve business objectives. This June, TopRank® Online Marketing CEO and […]