Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing.
PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search engine optimization and public relations.
Deeply ingrained in the social media marketing mix was TopRank® Online Marketing CEO Lee Odden who presented on three panels, two of which centered on social media related topics.
The last session of the day featured a keynote panel, or “Super Session” moderated by conference organizer Brett Tabke and including Chris Brogan, Lee Odden, Wayne Sutton and Reem Abeidoh. Odden joined Chris Brogan to offer further detail on how to leverage social media tactics to achieve business objectives. Watch Lee and Chris’s video interview with WebProNews here.
Among the advice offered by Odden to businesses seeking to integrate social media into their marketing mix, is the construction of a Social Media Roadmap. Approaching commercial social media participation in a structured format encourages businesses to identify the audience and specific business objectives of any social media initiative, as well the development of a game plan and relevant supporting tactics.
The benefit of spending the time to develop this roadmap is not only to identify the tools and tactics that will help a business achieve its objectives with social media, but ultimately, to most effectively measure outcomes. Social media participation takes a substantial time commitment, and now more than ever, companies have little marketing budget for waste. This strategic approach helps businesses venturing into social media to stay on track with marketing initiatives and manage resources efficiently.
Discover more insight on social media from TopRank Online Marketing on our Social Media Marketing category from Online Marketing Blog offering numerous articles on social media strategies and tactics.
TopRank® Online Marketing provides Fortune 1000 companies holistic Internet Marketing services, including search engine optimization, social media marketing, and business blog consulting.