Catch TopRank Marketing Speaking On Influencer Collaboration & The Confluence Equation at MarketingProf’s B2B Marketing Forum

Lee Odden & Ashley Zeckman Speaking at 2018 B2B Marketing Forum Image

MarketingProfs is set to hold its big 12th annual B2B Marketing Forum event in San Francisco over the week of November 13 – 16. If you’ll be among the many B2B marketing industry professionals attending, be sure not to miss our sessions featuring TopRank Marketing CEO Lee Odden and senior digital strategy director Ashley Zeckman.

We always look forward to B2B Marketing Forum, as B2B businesses make up a sizable percentage of our amazing clients, and we’re delighted to have Lee and Ashley speaking about topics we’re passionate about.

Here’s a quick rundown of where to find us and what to expect:

The Confluence Equation: How Content & Influencers Drive B2B Marketing Success

Speaker: Lee Odden (CEO, TopRank Marketing)

Watch Lee share what he’s especially excited about at this year’s MarketingProfs B2B Marketing Forum:

Time: Thursday, November 15 — 11:15 a.m. – 12:00 p.m.Lee Odden Keynote Speaker

“Many B2B brands are playing catch-up when it comes to the $5 billion industry of influencer marketing,” Lee noted.

“And yet a select few B2B brands have tapped the formula for success when it comes to working with influencers to evolve content quality, quantity, reach and engagement. This panel with Amisha Gandhi, Dr. Konstanze Alex and Luciana Moran represents a brain-trust of hard-won knowledge and practical insights when it comes to influencer marketing in the B2B world,” Lee added.

Session details:

Join moderator Lee Odden, and an expert panel of B2B brand influencer marketing executives, to learn how working with influencers and their communities can help scale quality B2B content that gets results.

At the end of this session, you will be able to:

  • Grasp the benefits of B2B influencer collaboration
  • Understand how major B2B brands plan, implement, and measure influencer content
  • Know what processes and technologies support influencer marketing success

Stranger Things Have Happened: How Collaborating With Influencers Can Help You Save the Day and Change the World

Speakers: Ashley Zeckman (Senior Digital Strategy Director, TopRank Marketing)

Time: Thursday, November 15 — 2:30 p.m. – 3:15 p.m.

“Many B2B marketers are struggling to connect with their audience in a meaningful way,” Ashley said.

“Additionally, trust in marketing has fallen which means it’s time for a new approach. In my session we’ll cover insights for incorporating influencers into your marketing mix to build trust and create epic, infotaining content in a way that creates a stellar experience for your audience and influencers alike,” Ashley added.

Session details:

Eleven isn’t the only kid from Hawkin’s Indiana that possesses special powers. Each of the children that have graced our screens for two binge-worthy seasons of Stranger Things have something special to offer. And the same goes for your influencers.

Some influencers that you work with may have the power of social, while others have minds that can literally move your audience to action. But the question is: how can you harness the power of influencers to create epic, info-taining, award-worthy content?

In this session we’ll break down the barriers and:

  • Learn how to identify influencers and tap into their powers
  • Explore B2B influencer secrets from the trenches
  • Dive into 3 stories of successful content and influencer marketing in action
  • Learn steps for creating a stellar experience for your audience and your influencers
  • Discover scrappy ideas for collaborating with influencers when you have limited time and resources

At the end of this session, you will be able to:

  • Identify the right mix of influencers to meet your marketing objectives
  • Ensure a great experience for audiences and influencers alike
  • Begin implementing successful influencer content programs now

This intermediate session is for B2B marketers that are aware of influencer marketing and are looking for help developing successful influencer content programs.

We hope to see you at MarketingProfs 2018 B2B Marketing Forum! Keep an eye on the TopRank Marketing Blog for updates, insights, and recaps from our team attending the event, and follow the #MPB2B conference hashtag on Twitter.