An optimized approach to online marketing and PR can have a very significant impact on your overall marketing success. As consumers and media partners begin using different tactics and means of consuming, creating, and sharing information the way that you target them must also evolve.
On April 2nd, 2012 at PRSA’s Annual Digital Impact conference in New York TopRank CEO Lee Odden will be presenting a session on “Content Marketing & Public Relations: Optimize & Socialize to Persuade Your Audience to Act.” This session will teach you how to use marketing best practices to create a strategy that inspires your audience to share, purchase from, and recommend your brand online. Other key tactics that will be discussed include:
- Developing personas for your target audience
- Instruction on researching social topics and keywords
- Discover tips for leverage your social networks to create strong relationships and promote your content
This isn’t Lee’s first time speaking at a PRSA conference. Check out this video’s from last year’s PRSA International conference in Orlando, FL where he discusses ways to reach your consumers and integrate your social media strategy.
We hope to see you all at the PRSA Digital Impact Conference next week in New York. Be sure to follow the conference buzz on twitter and if you’re interested in learning more about specific sessions be sure to visit the Program page on the PRSA website. TopRank CEO Lee Odden and Jolina Pettice will be interacting and and tweeting at the event @LeeOdden and @TopRank for those of you who do not already follow us.