TopRank in Columbus – Learn the Power of Content Marketing, SEO and SMO at Content Marketing World – #cmworld

Next week, Content Marketing World will open its doors and kick off 3 days of content marketing madness for attendees from all over the United States.  TopRank Online Marketing CEO Lee Odden (@leeodden) will be sharing insight from his 10+ years of experience with attendees in a solo session titled “Optimize and Socialize for Better Content Marketing – SEO & SMO” which is sure to be flush with inspiration and tips for optimizing your own content strategy.

If you have attended Content Marketing World in the past, or are going for the first time, you are in for a big treat.  If you’d like to learn more about TopRank’s involvement at Content Marketing World please take a peak at the information included below.

Content Marketing World

See TopRank at Content Marketing World

Thursday, September 6, 2012
3:00pm – 3:50pm

Optimize and Socialize for Better Content Marketing – SEO & SMO

Speaker: Lee Odden (@leeodden)

Search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.

Key Insights

– Learn the framework for an optimize and socialize approach to content marketing
– Understand the framework for optimizing across the customer lifecycle
– Know the difference between KPIs and business outcomes for web and social measurement

Event Details

Content Marketing World
September 4-6, 2012

Crowne Plaza Columbus Downtown
33 East Nationwide Blvd.
Columbus, OH 43215

Register Now

BONUS: 25 Secrets of Content Marketing & The Undercover Agents Who Shared Them

TopRank Online Marketing has created and is co-marketing an exclusive e-book for attendees of Content Marketing World.  This e-book features 25 content marketing secrets shared by industry experts that are speaking at the event.  For a glimpse into some of the speakers who will be featured in this e-book, be sure to take a look at some of the posts already shared on

Secrets of Content Marketing World: Agent Joe Pulizzi, Content Marketing Institute

Secrets of Content Marketing World: Agent Michael Brenner, SAP

Secrets of Content Marketing World: Agent Pam Didner, Intel

We look forward to running into some old friends and making some new ones at the upcoming Content Marketing World.  Be sure to follow the conference buzz on Twitter under the hashtag: #cmworld.  If you’re interested in learning more about the specific sessions be sure to visit the Agenda page on the Content Marketing World website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event.  Also, be sure to check out @TopRank for those of you who do not already follow us.