TopRank In London: Creative Content Marketing – Winning Hearts, Minds & Wallets

London EnglandIn February Incisive Media will host the 14th annual SES London conference.  This 3 day event is sure to deliver the best in digital marketing content on topics such as SEO, PPC, Analytics, Social Media, SoLoMo, and Content Marketing.

Attendees will hear applicable tips, tricks, and tactics from some of the region’s top digital marketers as well as several from abroad, that can be applied to their individual marketing strategies.

TopRank Online Marketing CEO Lee Odden (@leeodden) will be giving a solo presentation titled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will provide attendees a framework for producing content efficiently and creatively.

Lee’s presentation will feature recent research into content marketing in the UK as well as several creative content examples from favourite UK brands.  Case studies of clever content sourcing tactics that generated substantial results will also be presented.

Along with the solo presentation, Lee will also moderate two sessions titled “Content-Driven SEO on a Shoestring” and “Integrated Marketing: What Does That Really Mean?”

See TopRank at SES London

Creative Content Marketing – Winning Hearts, Minds and Wallets
Speaker: Lee Odden

Tuesday, February 19th, 2013
11:45am – 12:45pm

Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time.  Developing ideas for effective marketing can be a challenge and this session will help delegates to:

  • Develop a framework for creative and efficient content creation
  • Find resources and ideas where others cannot
  • Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
  • Apply SEO and social media optimization principles to amplify content reach and engagement

Content-Driven SEO on a Shoestring

Moderator: Lee Odden
Speakers: Simon Penson & Catherine Toole

Wednesday, February 20th, 2013
2:00pm – 3:00pm

Quality content is at the heart of any post-Panda SEO strategy. To develop quality content, you need a steady stream of ideas and executions that engage your audience and build search equity. But how can you create this when budgets and resources are being squeezed? This jam-packed session will include multiple case studies and statistics to teach you:

  • How to plan and produce effective content marketing with limited budgets, resources, and expertise.
  • Great tips and techniques to create high-quality, searchable content on an ongoing basis.
  • Who in the market’s getting it right and how imitation can save you time and money.

Integrated Marketing: What Does That Really Mean?

Moderator: Lee Odden
Speakers: Loren Baker, Ammon Johns, Norm Johnston, Judith Lewis

Thursday, February 21th, 2013
10:30am – 11:30am

As the debate on what to call SEO continues, and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does this mean? A leading panel of experts will discuss the meaning of the term and the merits of a fully fledged integrated marketing strategy. From case studies of high-profile brands, you’ll learn how to plan, create, execute, and measure cross-channel tactics for advanced digital marketing initiatives.

Event Details

SES London
February 18-21, 2013

Queen Elizabeth II Conference Centre
Broad Sanctuary
London SW1P 3EE


We look forward to seeing you at the upcoming SES London conference.  Be sure to follow the conference buzz on Twitter under the hashtag: #SESLON

London image provided by Shutterstock.


  1. great article with useable info.
    people just don’t get that Creative Content Marketing is very inportant and mandatory for SEO.

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