TopRank Marketing News Picks: October 1st 2010

Have you ever wanted a resource where all the best articles about Online Marketing topics are aggregated in one place?  Us too. This week we’re introducing a new category of posts for the TopRank Marketing News Blog, where our staff will select content worth sharing with you, the educated online marketing practitioner. We”ll start this off every 2 weeks on Fridays for now.

Without further ado, here are the links for the Week Ending October 1st, 2010 :

Cannonicalization SEL8 Canonicalization Best Practices in Plain English
Canonicalization can be confusing and a difficult concept to grasp at the best of times. Considering how important the topic is to search engine optimization, getting it right means the search engine robots crawl more pages of your site – increasing indexation rate and quantity of pages indexed. Getting it wrong however could spell disaster for a website.

Ian Lurie gives us (in plain English) the 10 best practices of canonicalization which include setting up 301 redirects, linking to your homepage from within your site with a consistent URL, the best use of tracking IDs, excluding ’email a friend’ pages, and using common sense (

Be sure to visit the TopRank Marketing News Blog on a regular basis for tips, case studies and news on upcoming events.

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