Lee Odden Presents at MIMA Summit – Optimize and Socialize Your Content Marketing Strategy

It’s that time of year again!  No, we’re not talking about the harsh onset of winter in the midwest, we’re talking about the 2012 MIMA Summit in Minneapolis, MN.

Keynote speakers at this year’s conference include Guy Kawasaki and Jane McGonigal.  Attendees are in for a real treat.  This one day premiere event is filled with digital marketing advice, tactics, and tips from the pros.

TopRank Online Marketing CEO Lee Odden is kicking off the afternoon sessions with a presentation titled “Optimize and Socialize Content Development” which will cover the holy grail for content marketers.

See TopRank at the 2012 MIMA Summit

Wednesday, October 10th, 2012
2:40pm – 3:40pm

Optimize & Socialize Content Development
Speaker: Lee Odden

The holy grail for con­tent mar­keters: Developing high-quality, mean­ing­ful con­tent that also embod­ies the best prac­tices of search and social, and doing it in a way that oper­a­tional­izes the process within the cus­tomer life cycle. In this ses­sion, Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of TopRank Online Marketing, will dis­cuss strate­gies for making this gold stan­dard a real­ity in your con­tent projects. Whether you work in mar­ket­ing or public rela­tions, under­stand­ing how your cus­tomers dis­cover, con­sume and engage with con­tent will help you opti­mize your dig­i­tal mar­ket­ing and com­mu­ni­ca­tions across the cus­tomer life-cycle. In this ses­sion you will learn how to:

• Develop a hub and spoke model of opti­mized and social­ized con­tent pub­lish­ing
• Map con­tent types to phases of the buying cycle
• Operationalize search and social within the cus­tomer life-cycle
• Determine when cer­tain types of con­tent are best

Event Details

2012 MIMA Summit
October 10th, 2012

The Hilton
1001 Marquette Avenue South
Minneapolis, MN 55403

MIMA Summit is sold out – catch the live stream starting at 8:15am (CST) on www.mimasummit.org

We look forward to seeing you at the upcoming 2012 MIMA Summit.  Be sure to follow the conference buzz on Twitter under the hashtag:#mimmasummit.  If you’re interested in learning more about the specific sessions be sure to visit the Program page on the MIMA website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event in addition to providing a keynote.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Minnesota image provided by Shutterstock.