It’s that time of year again! No, we’re not talking about the harsh onset of winter in the midwest, we’re talking about the 2012 MIMA Summit in Minneapolis, MN.
Keynote speakers at this year’s conference include Guy Kawasaki and Jane McGonigal. Attendees are in for a real treat. This one day premiere event is filled with digital marketing advice, tactics, and tips from the pros.
TopRank Online Marketing CEO Lee Odden is kicking off the afternoon sessions with a presentation titled “Optimize and Socialize Content Development” which will cover the holy grail for content marketers.
See TopRank at the 2012 MIMA Summit
Wednesday, October 10th, 2012
2:40pm – 3:40pm
Optimize & Socialize Content Development
Speaker: Lee Odden
The holy grail for content marketers: Developing high-quality, meaningful content that also embodies the best practices of search and social, and doing it in a way that operationalizes the process within the customer life cycle. In this session, Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of TopRank Online Marketing, will discuss strategies for making this gold standard a reality in your content projects. Whether you work in marketing or public relations, understanding how your customers discover, consume and engage with content will help you optimize your digital marketing and communications across the customer life-cycle. In this session you will learn how to:
• Develop a hub and spoke model of optimized and socialized content publishing
• Map content types to phases of the buying cycle
• Operationalize search and social within the customer life-cycle
• Determine when certain types of content are best
2012 MIMA Summit
October 10th, 2012
1001 Marquette Avenue South
Minneapolis, MN 55403
MIMA Summit is sold out – catch the live stream starting at 8:15am (CST) on www.mimasummit.org
We look forward to seeing you at the upcoming 2012 MIMA Summit. Be sure to follow the conference buzz on Twitter under the hashtag:#mimmasummit. If you’re interested in learning more about the specific sessions be sure to visit the Program page on the MIMA website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event in addition to providing a keynote. Also, be sure to check out @TopRank for those of you who do not already follow us.
Minnesota image provided by Shutterstock.