A holistic approach to online marketing involves a combination of SEO, social media, and content. When combined, these three concepts create a means for better attracting your targeted prospects, engaging your current customers, and inspiring your audience to share your marketing messages.
TopRank CEO Lee Odden will be presenting a track keynote at the BlogWorld & New Media Expo on June 7th from 9:00 a.m. – 10:00 a.m. In his presentation, Lee will help you learn how to design information that maximizes the chances people will share, buy, or recommend your content.
Track Keynote: Optimize and Socialize for Better Content Marketing
June 7th, 2012
Search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.
1. Learn the framework for an optimize and socialize approach to content marketing
2. Understand the framework for optimizing across the customer lifecycle
3. Know the difference between KPIs and business outcomes for web and social measurement
BlogWorld & New Media Expo
Jacob Javits Convention Center
655 West 34th Street
New York, NY 10001
Who Would Benefit from Attending This Event?
Although the title speaks most loudly to bloggers and social media marketers, individuals creating podcasts, web TV shows, and managing video channels can benefit from one or more of the sessions held. Lee Odden and 200 other thought leaders and industry experts from 50 countries discuss a variety of topics regarding content creation such as:
The latest strategies leaders in the field are using:
- Best practices for an integrated approach to content marketing
- Proven techniques for creating, distributing, and monetizing content
The distribution strategies presented will help you to create a larger audience that is more engaged with your content. Some of the specific techniques discussed by Lee Odden and others involve maximizing your usage of major social networks and audio and video sharing sites, improving your keyword research and SEO efforts, and some of the most effective marketing widgets your site can use.
We hope to see you all at BlogWorld in New York. Be sure to follow the conference buzz on twitter (#BWENY) and if you’re interested in learning more about specific sessions be sure to visit the Conference Schedule page on the BlogWorld website. TopRank CEO Lee Odden (@LeeOdden) and Marketing Manager Ashley Zeckman (@azeckman) will be interacting and and tweeting at the event. Also, be sure to check out @TopRank for those of you who do not already follow us.