TopRank in San Francisco – Lee Odden Presents Sales Cycle Optimization at #MUS12

Today’s customers are not only spending more time online but they are also more intelligent and savvy than ever before.  Unfortunately your online audience is  bombarded on a constant basis with content and marketing messages at every turn.  In a sea of content what can you do attract new customers at whatever stage they are at in the buying cycle?

TopRank Online Marketing CEO, and author of Optimize Lee Odden will be speaking on the topic of “Sales Cycle Optimization” at this year’s Marketo User Summit on May 23, 2012.

Session Details

Sales Cycle Optimization with Content, SEO & Social Media
May 23, 2012
4:45pm (PST)

Google currently handles more than 11 billion search queries per month, more than 65 million blogs posts are published each month, and more video footage is uploaded to YouTube in a month than the three major US networks have created in the past 60 years.  With so much information created monthly and with the strength of this trend sure to increase, it becomes overwhelming to consider how to develop a marketing strategy that locates and engages your audience. This session will help you:

  • Understand how and where to access your targeted audience
  • Make the most of the changes occurring in information sharing
  • Directly measure your results and refine your process

Event Details

Marketo User Summit 2012

Hilton San Francisco
333 O’Farrell St.
San Francisco, CA 94102

Register Now

We hope to see you all at the Marketo User Summit next week in San Francisco.  Be sure to follow the conference buzz on twitter (#MUS12) and if you’re interested in learning more about specific sessions be sure to visit the Sessions page on the conference website.  TopRank CEO Lee Odden (@LeeOdden) and Account Manager Brian Larson (@bslarsonmn) will be interacting and and tweeting at the event.  Also, be sure to check out @TopRank for those of you who do not already follow us.