TopRank in Toronto – Optimization of Search, Social & Content Marketing

Toronto MeshMarketing 12 Lee OddenGreetings to our Northern neighbors!  meshmarketing 12 is just around the corner.   TopRank Online Marketing is happy to be participating in this one-day premiere event in Toronto, Canada on November 7th, 2012.

meshmarketing 12 is a conference that provides a comprehensive mix of thought provoking speakers, tips, tricks, tactics, and engaging conversations.

TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off the conference with the opening keynote titled “The Optimization of Search, Social and Content” which which studies the intersection of these online tactics and how they can work together to create a cohesive marketing strategy.

See TopRank at meshmarketing 12

Wednesday, November 7th, 2012
9:05am – 9:55am

The Optimization of Search, Social & Content
Speaker: Lee Odden

The holy grail for content marketers: Developing high-quality, meaningful content that also embodies the best practices of search and social, and doing it in a way that operationalizes the process within the customer life cycle. In this session, Lee Odden, author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing and CEO of TopRank Online Marketing, will discuss strategies for making this gold standard a reality in your content projects. Whether you work in Marketing or Public Relations, understanding how your customers discover, consume and engage with content will help you optimize your digital marketing and communications across the customer lifecycle. In this session you will learn how to:

  • Develop a hub and spoke model of optimized and socialized content publishing
  • Map content types to phases of the buying cycle
  • Operationalize search and social within the customer life-cycle
  • Determine when certain types of content are best

Event Details

meshmarketing 12
November 7, 2012

Toronto Reference Library
Bram & Bluma Appel Salon
789 Yonge St.
Toronto, ON M4W2G8 Canada


We look forward to seeing you at the upcoming meshmarketing 12 Conference.  Be sure to follow the conference buzz on Twitter under the hashtag: #mm12.  If you’re interested in learning more about the specific sessions be sure to visit the schedule page on the meshmarketing website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event in addition to providing a keynote.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Toronto image provided by Shutterstock.