June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making this month! If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for you.
At the 2012 Vocus Users Conference (client), you will learn how industry experts design information that more effectively engages your targeted audience and inspires them to share your content with people in their network.
Lee Odden has been asked to give a keynote at this year’s conference and will be speaking on the topic of attracting and engaging new customers which is a central theme of his new book Optimize.
Keynote Details
Attract & Engage More Customers with An Optimized State of Mind
Friday June 8th, 2012
11:30am – 12:30pm
The worlds of Marketing and Public Relations are converging and now, more than ever, communications professionals need to accelerate their internet marketing skill sets to create a competitive advantage. This presentation provides an integrated approach to using content for optimizing awareness, engagement and action.
With the information you learn from Lee Odden at this seminar, you will better understand strategies successful content marketers use to produce not just effective communications content, but also strong business results. You will discover how to do this by learning:
- Techniques for developing key relationships with authoritative individuals
- Strategies for attracting traffic to your content
- The essential rules for content marketing
- How to integrate social media, SEO, and content for maximum range
- How to focus your efforts where you will be most successful
Event Details
2012 Vocus Users Conference
Baltimore Marriott Waterfront
700 Aliceanna St.
Baltimore, MA 21202
This conference will help you create a much more cohesive online strategy. We hope to see you all at the Vocus Users Conference the second week in June. If you’re interested in learning more about specific sessions be sure to visit the Agenda page on the Vocus website. Lee Odden (@LeeOdden) will be interacting and tweeting at the event. Also, be sure to check out @TopRank and our Facebook Page for those of you who do not already follow us.