Upcoming Q1 2010 TopRank Speaking Events

TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape of Online Marketing to prepare strategies that can be executed more efficiently and adjust to the ever-changing digital environment.

To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.

Jan 20th, 2010
: Writing for the Web in 2010 – New Search Strategies
Learn how to optimize public relations and news centered content to better reach consumers and the media.

Moderated by Mike Grehan, SES Advisory Board Co-Chair and VP, Global Content Director, Incisive Media. TopRank CEO Lee Odden presents 10 SEO tips ranging from keyword research to Social SEO to measuring news SEO effectiveness in this one hour webinar. This presentation is sponsored by TopRank client, PRWeb and run in conjunction with Search Engine Strategies London, SES & OMS San Diego, Search Engine Strategies New York, the ClickZ Network and SearchEngineWatch.com.

(PostScript: This webinar set new attendance records for SES and PRWeb with over 7,000 registrants, 400 comments and 600+ tweets during the webinar using the assigned hashtag.)

Jan 28th, 2010
Webinar: Optimized Public Relations – 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010
Learn the basics of Search Engine Optimization to improve search visibility where journalists, analysts and bloggers are looking.  A TopRank survey revealed over 90% of journalists and reporters use search engines to report news.

The media use search to efficiently source story ideas, research past press releases, find specific companies and individuals. Search activity is not limited to Google, since many journalists also reported using social media search. This webinar was moderated by Brian Pittman of Bulldog Reporter and presented by TopRank CEO Lee Odden.  The presentation will identify the types of PR and news content that can help companies boost their search engine rankings as well as the basics of SEO and how to use web analytics to win more SEO budget for Public Relations departments.

Feb 9, 2010
Webinar: Secrets to B2B Marketing Success

Marketo, Ion Interactive and TopRank Online Marketing collaborate to educate B2B marketers on best practices optimization, before and after lead generation.

The secret to getting the most out of your campaign is to optimize continually: pre-click, post-click, and post-conversion.
This webinar, featuring Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive, and Maria Pergolino of Marketo will help companies make the most of B2B marketing campaigns.
Event info: Tuesday, Feb 9, 2010 at 11:00am Pacific / 2:00pm Eastern. Registration and more info.

Feb 11, 2010
Webinar: The Inside Scoop for a PR & Marketing Strategy

TopRank’s Jolina Pettice along with Marc Harty, Editor, 30MinutePR.com will provide the lowdown on Integrated marketing and public relations communications offering case studies and practical tips. Our client PRWeb/Vocus is sponsoring this free webinar.

This free webinar occurs February 11, 2010 2:00 PM EST and you can get more information here and register here.

Feb 16, 2010
Social Media Club Louisville:  10 SEO Tips Communications Professionals Must Know
TopRank CEO Lee Odden will present best practices search engine optimization strategy, process and tactics for corporate communicators and marketers in need of distinguishing themselves and their companies online.

Now more than ever, Communications and Public Relations professionals are in need to best understand digital communications and the intersection of Search and Social Media. comScore reports the global search market is up 46% Year over Year to 131 billion searches in Dec 2009.

A Cision and George Washington University survey (01/10) reports 89% of journalists use blogs for story research, 65% use social networks, and 52% use microblogging services like Twitter.  A study by SNCR and Middleberg Communications (09/09) report 69% of respondents go to company Web sites to assist in their reporting.

The primary discovery mechanism for content on social media sites and corporate web sites is search. This presentation will identify essential SEO tactics for communicators to implement for optimum search visibility on search engines and within social media content sites.

Event info: Tuesday, February 16, 2010 from 6:30 p.m. to 8:30 p.m. ET at the Louisville Visual Art Association at The Water Tower. More info and register here.

Feb 23, 2010
Online Marketing Summit San Diego:
Social Media Leaders Forum
Get detailed with the thought leaders driving the Social Media space forward including the major social networks (i.e. Facebook & LinkedIn), tools (Radian6, Google Analytics , TweetDeck), strategists and brand marketers. Listen to the inside scoop on cutting edge Social Media tactics and strategies that can give you a competitive advantage.

The Social Media Leaders Forum includes:

  • Chris Baggott, CEO, Compendium Blogware
  • Lee Odden, CEO, TopRank Online Marketing
  • Michael Senger, CEO & Founder, StoneMass
  • Caitlin McCabe, Founder, WhiteLabel Marketing
  • Ben Hanna, VP Marketing, Business.com
  • Moderator: Jay Baer, CEO, Convince and Convert

Event info: Tuesday Feb 23rd at 3:45pm PST at the Paradise Point Resort and Spa. Register here.

Feb 25, 2010
OMS San Diego – Search Engine Strategies Forum: PR, Social Media and Search
This session will cover how to integrate social media and search into your PR strategy. The panel will look at case studies like Dell’s Take Your Own Path campaign. They’ll examine the effect of Twitter and Facebook and how the statusphere is gaining ground. Learn why search is important to PR, where people are searching in social media and how all this affects your PR strategy.

Panelists include:

  • Dana Todd, CMO, Newsforce
  • Lee Odden, CEO, TopRank
  • David Klein, CEO, Purpose Inc
  • Rand Fishkin, CEO, SEOmoz
  • Moderator: Sally Falkow, President, PRESSfeed

Event info: Tuesday Feb 25th at 3:15pm PST at the Paradise Point Resort and Spa. Register here.

March 4th, 2010
Webinar:  Social SEO
Learn how to amplify reach and efficiency of digital marketing efforts by incorporating social media and SEO strategies holistically.

Alterian, provider of an integrated marketing platform, hosts TopRank CEO Lee Odden in a webinar interview to discuss Social SEO strategies and tactics for companies that want to better reach and engage customers on the social web.

Event info: Thursday, March 4th, 2010 at 10:00am CST. Registration link to be announced.

March 8, 2010
LeadingRE Conference: MarTech in Las Vegas
TopRank’s Adam Singer will provide the opening presentation for the MarTech event, “Architecting a Web 2.0 Marketing & P.R. Strategy”.

What’s the fundamental difference between developing a Web 2.0 marketing/public relations strategy versus a traditional? This session will discuss the core elements and strategies of architecting an effective Web 2.0 marketing and public relations program to drive meaningful brand positioning and messaging in the eyes of your clients and consumers.

Event info: Monday, March 8, 2010 at 2:30 PST. More information here.

March 12-16, 2010
SXSW Interactive, Austin Texas
TopRank is not presenting at SXSWi but will be attending. You’ll no doubt find CEO Lee Odden in Blogtropolis or one of the many digital media/marketing sessions.  There will be a sizeable Minnesota delegation at SXSWi as in year’s past. Watch the SMBMSP.org site for updates.

March 22-26, 2010
Search Engine Strategies New York:
Digital Asset Optimization
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users? TopRank’s CEO Lee Odden will join an expert panel to discuss these issues and more.

TopRank began writing about Digital Asset Optimization in 2007 at OMB, DMNews and Target Marketing Magazine. We’ve also presented on the topic of DAO at other conferences (DPAC). DAO by TopRank’s definition, concerns the changing digital media presented in Google search results and what companies can do to optimize the various types and formats of digital content they publish to achieve prominent visibility.

Panelists on the Digital Asset Optimization include:

  • Mark Knowles, President & CEO, Pixelsilk, Inc.
  • Chris Boggs, Director, SEO, Rosetta
  • Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Event info: Tuesday, March 23rd, 2010 10:45am at the Hilton New York. Full agenda and registration information here.

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