As keywords are the corner stone to a successful Search Engine Optimization (SEO) program, it’s important that we not only focus on where the keywords are on the page, but who the keywords are trying to reach.
How do you know when it’s time to revisit your keyword strategy? Ask yourself the following questions:
- Has my business model changed?
- Has my target market changed?
- Have I altered my product or service offerings?
If the answer is yes to any of the above, then it is time to audit your existing keywords. In addition to the above, anytime you undergo a website redesign consider revisiting your current keyword list before optimizing your new website copy.
Contact TopRank Marketing to implement a keyword strategy that meets your websites Search Engine Optimization (SEO) objectives.