Video: SEO and Social Media Boost ROI

At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace.

Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.

TopRank will be conducting a 2-day social media and SEO workshop in New York Dec 1-2 in conjunction with the national Direct Marketing Association. The following week, TopRank will be presenting on a panel at Search Engine Strategies in Chicago on how companies can optimize their blogs for better search engine traffic.