According to research from Content Marketing Institute and MarketingProfs, 9 out of 10 B2B marketers are using content marketing in their marketing mix. With increased adoption, competition has exploded as well and many marketers are looking for what’s next to achieve and maintain a competitive advantage.
To answer the question of “What’s the Future of Content for Marketers”, TopRank CEO Lee Odden will give an hour long presentation in Minneapolis, hosted by the Minnesota Interactive Marketing Association at Solera on Wednesday April 17.
Lee will present on what content really means, how content teams are structured and what technology and consumer trends are emerging.
With over 15 years of digital marketing consulting experience with companies including BT Syntegra, HP, McKesson, Randstad, Marketo, Radian6 and many others – Lee will provide his perspectives on the future of content for marketers.
By understanding the relationship between customers and how they discover, consume and act on information, attendees will gain a compelling understanding of what’s next, how companies are structuring their teams for a content rich future and ways to optimize content planning and performance.
Several TopRank team members will also be in attendance and we’d love to meet you.