During the Search Engine Strategies conference in San Jose where TopRank Online Marketing recently presented, OBS News reported on the popularity of online news and internet public relations via the “News SEO” session on Tuesday. Moderated by Dana Todd of NewsForce, the News SEO session included Greg Jarboe of SEO-PR, Lisa Buyer of the Buyer Group and TopRank’s Lee Odden.
OBS News interviewed Jarboe and Odden after the session:
“Jarboe praised Odden as an innovative SEO expert who promotes the idea of ‘digital asset optimization’ which suggests extending a search engine optimization approach to all aspects of digital media such as photographs, videos, audio clips, in addition to traditional webpage content.”
TopRank also presented on the “SEO Through Blogs and Feeds” session which was reported on by several industry blogs including Search Engine Roundtable and Search Engine Journal.
Read the full WSJ MarketWatch report here.
TopRank serves Fortune 1000 companies looking for increased sales and online brand visibility with a holistic mix of internet marketing services including news optimization, digital PR and digital asset optimization.