What is Inside B2B Influence?
Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing. We connect with influential practitioners at B2B brands of all kinds and sizes to answer the rising number of questions about working with influencers in a business context.
Season 2
EPISODE 15
Inside B2B Influence 15: Justin Levy of Demandbase on Optimizing Marketing with Influence
In the 15th episode of Inside B2B Influence, TopRank Marketing CEO and Co-Founder Lee Odden talks with the Director of Social and Influencer Marketing at Demandbase, Justin Levy about relationship focused B2B influencer marketing, advice for growing influence for executives and for getting started with a new influencer marketing program.
For a transcript and video of the interview, check out the blog post Inside B2B Influence: Justin Levy of Demandbase on Optimizing Marketing with Influence
EPISODE 14
Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence
In this first episode of the second season of Inside B2B Influence, TopRank Marketing CEO and Co-Founder Lee Odden talks with the Chief Content Officer at MarketingProfs, Ann Handley, about the nature of influence, demand for influencers during the pandemic and their mutually favorite “dogfluencer” August.
For a transcript and video of the interview, check out the blog post Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence.
Season 1
EPISODE 13
Inside Influence EP13: Tim Williams from Onalytica on Influencer Experience Optimization
In this final episode of the first season of Inside Influence, TopRank Marketing CEO and Co-Founder Lee Odden talks with CEO of Onalytica, Tim Williams about their latest research on B2B influencer marketing from the influencers’ perspective. They also cover a few intersections of that report with the 2020 State of B2B Influencer Marketing Research Report from TopRank Marketing.
For a transcript and video of the interview, check out the blog post Inside Influence 13: Tim Williams from Onalytica on Optimizing B2B Influencer Experiences.
EPISODE 12
Inside Influence EP12: Paul Dobson from Citrix on The Secret Sauce of B2B Influence – Authenticity
The 12th Episode of the Inside Influence Show featuring B2B marketing insiders discussing what’s working in the world of B2B influencer marketing includes host Lee Odden from TopRank Marketing interviewing Paul Dobson, Senior Director, Social and Influencer Marketing at Citrix.
For a transcript and video of the interview, check out the blog post Inside Influence 12: Paul Dobson from Citrix on The Secret Sauce of B2B Influence: Authenticity.
EPISODE 11
Inside Influence EP11: Marshall Kirkpatrick from Sprinklr on Elevating B2B Content with Influencers
Episode 11 of the Inside Influence show features host Lee Odden, CEO of TopRank Marketing interviewing Marshall Kirkpatrick, influencer marketing pioneer, founder of Little Bird and now Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr.
Lee and Marshall discussed how B2B marketers can connect the dots between influencers and B2B brands to create higher quality content that stands out in today’s world of information overload.
For a transcript and video of the interview, check out the blog post Inside Influence 11: Marshall Kirkpatrick from Sprinklr on Elevating B2B Content with Influencers.
EPISODE 10
Inside Influence EP10: IBM’s Ryan Bares on Building Influence Inside the B2B Brand with Employees
Episode 10 of Inside Influence features a discussion with host Lee Odden of TopRank Marketing and Ryan Bares, Global Social Programs Lead: Social Influencers & Employee Advocacy at IBM Systems.
For a transcript and video of the interview, check out the blog post Inside Influence 10: Ryan Bares from IBM on Influence Inside B2B Brands with Employees.
EPISODE 9
Inside Influence EP09: Brian Solis from Salesforce on How Influence Creates Value for Customers
In Episode 9 of Inside Influence, host Lee Odden of TopRank Marketing talks with 8X best selling author, futurist, digital anthropologist and a key contributor to the 2020 State of B2B Influencer Marketing Report, Brian Solis – Global Innovation Evangelist at Salesforce.
For a transcript and video of the interview, check out the blog post Inside Influence 9: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers.
EPISODE 8
Inside Influence EP08: Srijana Angdembey from Oracle on Influence and Customer Experience
Episode 8 of Inside Influence features a discussion between host Lee Odden of TopRank Marketing and guest, Srijana Angdembey from Oracle, who is responsible for driving global Social Media strategy for Oracle CX Cloud.
For a transcript and video of the interview, check out the blog post Inside Influence 8: Srijana Angdembey from Oracle on How Influence Creates Better B2B Customer Experiences.
EPISODE 7
Inside Influence EP07 Pierre-Loic Assayag from Traackr on Influencer Marketing Software ROI
In Episode 7 of Inside Influence, TopRank Marketing CEO Lee Odden talks with Pierre-Loic Assayag, the CEO and founder of Traackr, an enterprise influencer marketing software platform.
For a transcript and video of the interview, check out the blog post Inside Influence 7: Pierre-Loïc Assayag from Traackr on Influencer Marketing Technology.
EPISODE 6
Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value Influencer Marketing
Episode 6 of Inside Influence with host Lee Odden, CEO of TopRank Marketing and guest, Amisha Gandhi, VP Influencer Marketing & Communications at SAP. Lee and Amisha talk about the power of how creating mutual value between B2B brands and influencers drives returns across the customer lifecycle plus highlights of the 2020 State of B2B Influencer Marketing Report.
For a transcript and video of the interview, check out the blog post Inside Influence 6: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing.
EPISODE 5
Inside Influence EP05: Jen Holtvluwer from Spirion on Award Winning B2B Influencer Marketing
Episode 5 of Inside Influence with host Lee Odden, CEO of TopRank Marketing and guest, Jen Holtvluwer, CMO at Spirion. Lee and Jen discuss the multiple award winning B2B influencer marketing programs that their companies have created plus highlights of the 2020 State of B2B Influencer Marketing Report.
For a transcript and video of the interview, check out the blog post Inside Influence 5: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing.
EPISODE 4
Inside Influence EP04: Janine Wegner from Dell Technologies on Thought Leadership and B2B Influence
Episode 4 of Inside Influence with host Lee Odden, CEO of TopRank Marketing features guest B2B marketing insider Janine Wegner, Global Thought Leadership Program & Activation Manager at Dell Technologies.
In this episode Lee and Janine talk about the intersection of thought leadership and influence plus highlights of the 2020 State of B2B Influencer Marketing Report.
For a transcript and video of the interview, check out the blog post Inside Influence 4: Janine Wegner from Dell on Thought Leadership and Influencer Relations.
EPISODE 3
Inside Influence EP03: Ursula Ringham from SAP on B2B Influencer Marketing Operations
Episode 3 of Inside Influence with host Lee Odden, CEO of TopRank Marketing and guest, Ursula Ringham, Head of Global Influencer Marketing at SAP. Lee and Ursula talk about behind the scenes of B2B influencer marketing from strategy to software. Plus highlights of the 2020 State of B2B Influencer Marketing Report.
For a transcript and video of the interview, check out the blog post Inside Influence 3: Ursula Ringham from SAP on Influencer Marketing Operations.
EPISODE 2
Inside Influence EP02: LinkedIn’s Garnor Morantes Talks Aways On Influencer Marketing
Inside Influence Episode 2 – Lee Odden of TopRank Marketing interviews Garnor Morantes, Group Marketing Manager at LinkedIn who also oversees the B2B influencer community for LinkedIn Marketing and Sales Solutions.
For a transcript and video of the interview, check out the blog post Inside Influence 2: Garnor Morantes from LinkedIn on the Power of Always-On Influence.
EPISODE 1
Inside Influence EP01: Adobe’s Rani Mani B2B Influencer Marketing Advantage
Inside Influence Episode 1 – Lee Odden of TopRank Marketing interviews Rani Mani, Adobe Head of Employee Advocacy and manager of the B2B Adobe Insider’s program.
For a transcript and video of the interview, check out the blog post Inside Influence 1: Rani Mani from Adobe on the B2B Influencer Marketing Advantage.
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