0:10 Can’t necessarily justify or actually bring in the concept of an ongoing influencer program?
0:33 Rather, they’ve got buy-in to execute a campaign, and that’s great news, so they start the program
1:41 Can you do a global influencer marketing program? You absolutely can. Should you start your first campaign with global influencers? Mm, maybe not.
2:38 Now, when the campaign starts to move forward are these influencers going to partner to amplify themselves and each other, and your brand?
3:30 Keep it very tight around a single message pillar, a very single concept, and then bring in a tight tribe of influencers who ideally have a shared point of view.