What’s the connection between CX and influence? A big part of customer experience is trust and many customers simply do not trust brands or advertising.
But there’s good news. According to research in the 2020 State of B2B influencer marketing report, 74% of B2B marketers say that influencer marketing improves customer experience.
That’s where adding credible 3rd party voices to brand content comes into play. Brands that want to deliver the most relevant, engaging and actionable experience for their customers are incorporating external experts who already have the attention of the audience that brands want to reach.
Partnering with relevant influencers to co-create content can open doors for brands trying to engage hard to reach and increasingly skeptical audiences. Those content collaborations can also help deliver what we like to call a Best Answer content experience that is more credible and trusted than brand content alone.
So as you navigate the new normal and a great period of marketing uncertainty, know this: delivering a trustworthy, credible and engaging experience for your customers is a huge differentiator and collaborating with industry experts is a great way to do that.
For more, check out our on-demand webinar: Break Free of Boring B2B with Influencers & Experiences that Inspire.