0:40 So, we like to ask the potential client to actually step back and really consider, should you pay your B2B influencer?
1:21 So, they’re often speakers, they’re often authors, they may have their own consultancy, and really who they partner with is very important, and oftentimes very well thought through
1:47 We do get phone calls from B2B marketers who have actually reached out to quite a few influencers in their space, offering payment typically to hawk their brand and they get no response.
2:02 So their brand is now potentially in jeopardy with those influencers, and re-establishing those relationships becomes much more difficult because they were approached inappropriately.
3:17 So, really think through that, most B2B influencers don’t want to be thought of as someone who is getting paid to hawk a brand.
4:07 If you establish and lay a solid foundation of letting influencers know that you honor them, you honor their point of view, you like to co-create with them, then you can move into a point in which you bring up the check book.
Your offer to an influencer should: