What Should I Pay Influencers?

0:40 So, we like to ask the potential client to actually step back and really consider, should you pay your B2B influencer?

 

1:21 So, they’re often speakers, they’re often authors, they may have their own consultancy, and really who they partner with is very important, and oftentimes very well thought through

 

1:47 We do get phone calls from B2B marketers who have actually reached out to quite a few influencers in their space, offering payment typically to hawk their brand and they get no response.

 

2:02 So their brand is now potentially in jeopardy with those influencers, and re-establishing those relationships becomes much more difficult because they were approached inappropriately.

 

3:17 So, really think through that, most B2B influencers don’t want to be thought of as someone who is getting paid to hawk a brand.

 

4:07 If you establish and lay a solid foundation of letting influencers know that you honor them, you honor their point of view, you like to co-create with them, then you can move into a point in which you bring up the check book.

 

Your offer to an influencer should:

 

  • Ensure that you really understand who the influencer is and what they are about.
  • Be clear that that you will not jeopardize their brand
  • Emphasize that you are not there to “hawk their brand”
  • Show that your relationship will be a partnership
  • And clarify that you offer to pay based on the amount of time and energy that influencer is actually allocating toward you and your brand.

START YOUR INFLUENCER MARKETING JOURNEY

Privacy Policy

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.