[Newsletter] Reshaping AI, Growing Your Brand’s Influence & More from TopRank Marketing

Volume 91   –   November 2017 Edition  –  Newsletter Archives Google’s AI Wizard Unveils a New Twist on Neutral Networks For decades, Google researcher and professor Geoff Hinton has been championing artificial neutral networks, a technology we use today for transcribing our speech or recognizing our pets in photos. But two newly published research papers are…

[Newsletter] Choosing Dynamic Images, Video Ads for LinkedIn & More

Volume 90   –   October 2017 Edition  –  Newsletter Archives Video Ads Are Finally Coming to LinkedIn When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they’re now one step closer. LinkedIn recently announced that it is running a closed beta test of video for sponsored content “with…

[Newsletter] Hot Visual Content Trends, Back to the Future of Marketing Predictions & More from TopRank Marketing

Volume 89   –   September 2017 Edition  –  Newsletter Archives Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that AdWords advertisers will soon be able to use AMP pages as landing pages for their ads, providing a more seamless user experience when using the search engine. Why is Google doing this? Search…

20 Jokes B2B Marketers Will Love, Google AdWords News & More

Volume 88   –   August 2017 Edition  –  Newsletter Archives AdWords Mobile Extensions Get Major Upgrades with Tappable Sitelinks & More Visible Content After adding several extension upgrades already this year, Google AdWords is getting a major mobile update: sitelinks are becoming interactive, and callouts and structured snippets are getting more real estate. The best…

What You Need to Know About Influencer Marketing Platforms, B2B MQLs and Digital Advertising

July 2017 Edition 25 Influencer Marketing Platforms & Marketplaces Consumers trust other consumers, which means many brands have had to adapt their marketing strategies to focus on creating better customer experiences. One way to achieve this is by incorporating influencer driven content into the digital marketing mix. Here is a list of 25 influencer marketing…

Create Better Content Experiences For Your Audience – TopRank Marketing June Newsletter

Volume 86   –  Newsletter Archives June 2017 Edition Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content Creating valuable content experiences for customers wouldn’t be possible without integrating SEO best practices. But sometimes it can be difficult to understand how to best optimize your content for your customers’ needs and interests. Learn helpful tips…

[Newsletter] Content Planning Report, Employee Advocacy & The Future of Customer Engagement

Volume 85   –  Newsletter Archives May 2017 Edition   New Content Planning Report: Is Your Content Planning a Smashing Success or Misadventure?     To help answer this question, DivvyHQ (a TopRank Marketing client) conducted a survey of marketers to uncover what’s working, and what’s not. Just because a brand is “doing” content marketing, doesn’t make…

Helpful Tips to Become a Better Marketer

Volume 84   –  Newsletter Archives April 2017 Edition Still Struggling with Your SEO Strategy? Focus on These 4 Best Practices for Improved Results Constant changes from Google algorithms and layout alterations from search engines require marketers to explore and implement new SEO tactics to increase online visibility. Learn how these 4 best practices can enhance your…

[Newsletter] Interactive Content Tools, How to Increase SEO Visibility & More Tips from TopRank Marketing

Tips from the Top Volume 83   –  Newsletter Archives March 2017 Edition SEJ Annual Report: State of Digital Marketing 2017 In its annual survey and report, Search Engine Journal received responses from more than 230 marketers to gain insight into how the industry is changing. Get the scoop. Snapchat Is Growing Thanks to Older Americans, While…

[Newsletter] SEO Checklist, the New Face of LinkedIn and More News & Tips from TopRank Marketing

Volume 82   –  Newsletter Archives February 2017 Edition How to Convert Mobile Browsers to Buyers [Infographic] Even though mobile is booming – creating 60% of online traffic – we’re still only seeing 16% of conversions coming from mobile. In a new infographic, MarketingProfs offers tips for tapping into consumers’ minds to help close the mobile conversion…