Trending News AI, Content & Search: 5 Macro Marketing Trends for Micro Marketing AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, and each are explored in the new piece by Andy Betts in Search Engine Journal. Read more Twitter May Eventually Let Anyone…

  Volume 94   –   February 2018 Edition  –  Newsletter Archives Top Digital Marketing News Instagram’s Carousel Ad Format is Coming to Instagram Stories Instagram recently announced that they’re bringing their Carousel Ads into Instagram Stories, allowing for more than one piece of media. The good news for advertisers is that you can now use 1-3…

  Volume 93   –   January 2018 Edition  –  Newsletter Archives How to Keep Up With the Rise of the Visual Internet [Infographic] Online media is increasingly visual – from personal photos to branded motion graphics, gifs and videos. But how can you keep up with the rising need for visual content? This infographic shares tips…

  Volume 92   –   December 2017 Edition  –  Newsletter Archives How Predictive Analytics Can Help Your Business See the Future Now more than ever, predictive analytics are available to small businesses looking to get ahead of the competition; they’re useful for mining data and generating meaningful intelligence. A new infographic featured in Entrepreneur dives into how…

Volume 90   –   October 2017 Edition  –  Newsletter Archives Video Ads Are Finally Coming to LinkedIn When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they’re now one step closer. LinkedIn recently announced that it is running a closed beta test of video for sponsored content “with…

Volume 89   –   September 2017 Edition  –  Newsletter Archives Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that AdWords advertisers will soon be able to use AMP pages as landing pages for their ads, providing a more seamless user experience when using the search engine. Why is Google doing this? Search…

Volume 88   –   August 2017 Edition  –  Newsletter Archives AdWords Mobile Extensions Get Major Upgrades with Tappable Sitelinks & More Visible Content After adding several extension upgrades already this year, Google AdWords is getting a major mobile update: sitelinks are becoming interactive, and callouts and structured snippets are getting more real estate. The best…

July 2017 Edition 25 Influencer Marketing Platforms & Marketplaces Consumers trust other consumers, which means many brands have had to adapt their marketing strategies to focus on creating better customer experiences. One way to achieve this is by incorporating influencer driven content into the digital marketing mix. Here is a list of 25 influencer marketing…

Volume 86   –  Newsletter Archives June 2017 Edition Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content Creating valuable content experiences for customers wouldn’t be possible without integrating SEO best practices. But sometimes it can be difficult to understand how to best optimize your content for your customers’ needs and interests. Learn helpful tips…