[ Newsletter] Long-Form Content, Social IQ Drivers for Millennials, & More from TopRank Marketing

Trending News Data Shows People Want Serious Long-Form Content – And Brands Need to Take Note According to new research, many people are craving weightier content. But with content everywhere and more being created each second, the competition for engagement is still very real. However, opportunities exist, too. Read more Millennials Want Brands With Values,…

[Newsletter] Classic Content Marketing Combos, Redefining Influencer Marketing, & Facebook Groups

Trending News Twitter Launches New Site to Provide Insights into How to Make Best use of the Platform The new site, called Twitter Media, provides resources and guides detailing how to use the platform’s various features and case studies highlighting best practices in action. Read more Survey: 87% of Mobile Marketers See Success with Location…

[Newsletter] Marketing Automation Efficacy, Communicating with Reviewers & More from TopRank Marketing

 Trending News Google to Notify Users When Businesses Respond to Reviews Google will now be sending emails to customers when a business responds to their Google My Business review. This is good news for businesses that want to improve customer communication. Read more Are Brands Using Email and Marketing Automation Effectively? How do marketers…

[Newsletter] LinkedIn’s GIF Rollout, Marketing Challenges Overcome with Influencers & More From TopRank Marketing

Trending News Native Advertising Growth Projected to Slow Native advertising spending growth among U.S. Marketers is slowing down. In fact, a new report shows that the total will be less than half of the 64% figure in 2016. Read more LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging A feature allowing the…

[Newsletter] Macro Trends for Micro Marketing, Content Tips from the Trenches of Online Dating & More

Trending News AI, Content & Search: 5 Macro Marketing Trends for Micro Marketing AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, and each are explored in the new piece by Andy Betts in Search Engine Journal. Read more Twitter May Eventually Let Anyone…

[Newsletter] Upcoming Industry Events, Google’s New ‘Audiences’ Report & More from TopRank Marketing

  Volume 94   –   February 2018 Edition  –  Newsletter Archives Top Digital Marketing News Instagram’s Carousel Ad Format is Coming to Instagram Stories Instagram recently announced that they’re bringing their Carousel Ads into Instagram Stories, allowing for more than one piece of media. The good news for advertisers is that you can now use 1-3…

[Newsletter] Women Marketers Who Rock, Google’s Rich Results Tool & More from TopRank Marketing

  Volume 93   –   January 2018 Edition  –  Newsletter Archives How to Keep Up With the Rise of the Visual Internet [Infographic] Online media is increasingly visual – from personal photos to branded motion graphics, gifs and videos. But how can you keep up with the rising need for visual content? This infographic shares tips…

[Newsletter] Seeing the Future, Looking Back on 2017 & More from TopRank Marketing

  Volume 92   –   December 2017 Edition  –  Newsletter Archives How Predictive Analytics Can Help Your Business See the Future Now more than ever, predictive analytics are available to small businesses looking to get ahead of the competition; they’re useful for mining data and generating meaningful intelligence. A new infographic featured in Entrepreneur dives into how…

[Newsletter] Reshaping AI, Growing Your Brand’s Influence & More from TopRank Marketing

Volume 91   –   November 2017 Edition  –  Newsletter Archives Google’s AI Wizard Unveils a New Twist on Neutral Networks For decades, Google researcher and professor Geoff Hinton has been championing artificial neutral networks, a technology we use today for transcribing our speech or recognizing our pets in photos. But two newly published research papers are…

[Newsletter] Choosing Dynamic Images, Video Ads for LinkedIn & More

Volume 90   –   October 2017 Edition  –  Newsletter Archives Video Ads Are Finally Coming to LinkedIn When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they’re now one step closer. LinkedIn recently announced that it is running a closed beta test of video for sponsored content “with…