TopRank Marketing Newsletter Archives

How Brands Can Scale B2B Influencer Marketing Lee Odden CEO TopRank Marketing How can you successfully scale B2B influencer marketing? As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as they…

How B2B Marketers Can Maximize ROI with Data-Driven Influencer Marketing Software Lee Odden CEO TopRank Marketing Scrow: A conjunction of “scale” and “grow” — which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show…

How B2B Influencer Marketing Benefits Thought Leadership Lee Odden CEO TopRank Marketing A topic that represents a huge opportunity for influencer integration is its intersection with thought leadership. While some say that thought leadership and B2B influencer marketing are an either / or situation, this doesn’t need to be the case, as Janine Wegner, Global Thought…

How to Win at B2B Influence With The Magic of Content Co-Creation Lee Odden CEO TopRank Marketing Today we live in an age of information overload where the speed of content discovery and the variety of options for media consumption across connected devices presents new challenges for B2B brands and buyers alike. The natural response…

B2B Marketers Plan & Budget for 2021 Post-Pandemic Marketing Alexis Hall Vice President of Client Accounts TopRank Marketing If you would have told me in March that I would be sitting at my kitchen table writing about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the…

Always-On Influencer Marketing: Building Thought Leadership for B2B Brands Lee Odden CEO, TopRank Marketing Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership among the customer community as well. Thought leadership is important for brands and individuals alike because trust is an issue for companies…

Always On Influence — Short Term vs. Long Term for Success During a Crisis Lee Odden CEO, TopRank Marketing The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership. In fact,…

The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing Lee Odden CEO, TopRank Marketing What are the benefits of integrating SEO and influencer marketing? Search-optimized content becomes more trustworthy, credible and useful by partnering with industry experts. As business customers with questions are ignoring tone deaf brand marketing and tiring of pandemic messaging, they are…

Always On Influence: Definition and Why B2B Brands Need it to Succeed Lee Odden CEO, TopRank Marketing 42% of marketers (Linqia) have shifted to an “always-on” influencer marketing but many B2B marketers still see influencer engagement as something you just turn on or off as needed. Here’s what always-on influencer marketing can bring to your…

Should COVID-19 Stop B2B Marketers From Marketing? Lee Odden CEO, TopRank Marketing COVID-19 is serious business and is undoubtedly having an impact on business. Should it stop companies from marketing to other businesses? During this time of transition, it’s important that marketers review their planned advertising, social and marketing messages to be appropriate to what…