Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today’s B2B buyer harder than ever. On top of that, the major changes brought by the pandemic have created new challenges and opportunities for B2B companies to better attract and engage customers in meaningful ways.
Out of the pandemic and the shift to digital first go-to-market approaches for B2B companies, Influencer Marketing has emerged as one of the most effective ways to connect with customers to create better experiences. Despite substantial growth in the discipline from best practices to software, many B2B brands are still experimenting or simply don’t know how to identify, engage and activate influencers.
As I’ve talked with prospective clients and my own team, many B2B marketers see the value in working with influencers to drive credible conversations and content about topics that customers care about. They simply don’t have enough information or experience to execute.
Evolving from this tentative stage to one of driving profitable marketing requires answers to several important questions.
Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey How can you help shape the future of B2B influencer marketing? Join some of the top B2B brands in the world by taking the 2021 State of B2B Influencer Marketing Survey. As more B2B brands enter the realm of influence and grow more sophisticated with the practice, there are important questions to be answered.
What can the Olympics teach marketing project managers? The Olympics are full of inspiring and teachable moments, including many for marketing project managers. Learn 5 top lessons here from our own Annie Leuman.
Read It & Reap: 10 Top New Marketing Books To Savor On #NationalBookLoversDay These 10 new books hold a wealth of insight for B2B marketers to savor and learn from as we celebrate this National Book Lovers Day. Check out the latest marketing books by leading marketing and business authors.
Social First for B2B Content Marketing: What, Why and How
What is social first, and how does it make B2B content marketing distinctively better? Our own Joshua Nite shares the what, why, and how, combined to create substantial social posts crafted to provoke comments, likes, reactions and shares.
What 5 Recent Search Marketing Changes Mean For B2B Marketers
How can B2B marketers adapt to new changes in search engine marketing? From Google’s “About This Result” and feedback features to its new Display & Video 360 data insights, Google Discover, TensorFlow ranking updates, and Bing SERP chatbot and related-image features, our Lane R. Ellis shares 5 recent changes.
Three Use Cases That Connect the Dots Between Influence and B2B Marketing Results
Have you connected the dots between B2B marketing results and influence? Our CEO Lee Odden shares 3 use cases to make the connection and build credible awareness of your brand with customers, grow the thought leadership of your people and brand, and much more.
These 99 marketing quotes from a diverse selection of marketing industry professionals, including our own CEO and co-founder Lee Odden, have been compiled client LinkedIn (client) to inspire greatness in your own B2B marketing efforts.
Watch Our Break Free B2B Marketing Interview with Ramon Ray of Smart Hustle Media
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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