Account Based Experience (ABX)
& The Future of B2B Marketing
What is the next evolution of account based marketing?
ABM has gained much traction in the past few years and marketers have developed the kinds of best practices around ABM to make it one of the fastest growing innovations in the B2B mix. But what’s next?
The business world has changed since the pandemic and B2B marketing has had to pivot, transform and evolve with a digital first focus. As Jon Miller, CMO at Demandbase (client) has said, “It’s time for the next evolution in B2B go to market strategies. We can’t keep doing the same things and expect different results.”
Customer expectations and preferences have changed as well – not just during the buying journey, but across the entire customer lifecycle. It is with those changes that we can see new opportunities in B2B marketing. So, what do those new opportunities look like?
Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence Have you found the B2B content and influence connection? In the kickoff episode of our Inside B2B Influence show’s new season, Ann Handley of MarketingProfs joins our CEO Lee Odden to explore confluence, the nature of influence, trends in influencer content collaboration, and much more.
Social Significance: Why B2B Brands Value Social CX & Are Spending More Why are B2B brands placing greater value on social media and spending more on social customer experience (CX)? Our Lane R. Ellis shows how B2B marketers are using social media to drive customer experience personalization and meet rising customer expectations.
5 Examples of B2B Brands Rocking With Influence in 2021 How does influence help B2B brands achieve success? Our Lane R. Ellis shares how Dotgo, Mastercard, Google, Oracle, and Northwestern Mutual are rocking with the power of influence by engaging audiences and telling captivating brand stories.
6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement How can B2B marketers make their content more engaging this summer? Our own Joshua Nite offers up 6 summertime content marketing sizzlers, from going live and taking people behind the scenes to exploring social-first and interactive content, collaborating with influencers, and measuring engagement metrics.
5 Common Barriers to Marketing Project Management & How to Overcome Them Coming up against barriers is a fact of life, work, and project management. From lack of clarity, resources, and time to insufficient planning and more, learn how to overcome the 5 of the most common barriers to marketing project management in the latest from our own Anne Leuman.
Optimize for B2B Customers with Digital First Content Marketing
B2B marketing has evolved as a digital-first practice and there’s no going back. Our CEO Lee Odden shares how to build a B2B content marketing strategy that draws from consumer insights and brand goals to create great content that is optimized for discovery, engagement and conversion.
Watch Our Inside B2B Influence Interview with
Ann Handley of MarketingProfs
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.