TopRank® Marketing

B2B Marketing Agency

Contact Us

MENUMENU
  • Services
    • Influencer Marketing
      • B2B Influencer Marketing Pilot
    • Content Marketing
      • Virtual Events
    • Search Marketing
  • Marketing Resources
    • Resources
    • News
    • Newsletter
  • Industries
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • Blog
  • About Us
    • Meet the Team
    • Careers
  • Contact
Home » Always On Influence: Definition and Why B2B Brands Need it to Succeed – April 2020

Always On Influence: Definition and Why B2B Brands Need it to Succeed – April 2020

April 6, 2020 by TopRank

Always On Influence: Definition and Why B2B Brands Need it to Succeed

Lee Odden

CEO, TopRank Marketing

42% of marketers (Linqia) have shifted to an “always-on” influencer marketing but many B2B marketers still see influencer engagement as something you just turn on or off as needed. Here’s what always-on influencer marketing can bring to your mix in 2020:
 

  1. Relationship building. Building relationships takes time and that means influencer engagement is an ongoing effort, not just when influencers are needed to provide content or promotion.
  2. Engagement. Ongoing engagement can be accomplished by using social media monitoring or influencer marketing software to track your group of influencers to identify interaction opportunities.
  3. Activation. Activations in B2B typically involve the co-creation of content whether it is a contribution to an ebook, hosting a podcast or being a guest on a brand webinar. With real-world events out of the picture at the moment, activations can also mean virtual conferences, livestreaming video and influencer produced “shows”.
  4. Community. A mature form of influencer community is where the B2B brand creates an opportunity for the influencers to connect with each other as well as the brand. Most influencers are social by nature and creating networking opportunities between the influencers that are part of the brand influencer community creates a much stronger community.
To learn the rest of the benefits of always-on influencer marketing, check out our detailed article on the subject.

Digital Marketing Insights from TopRank Marketing



Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results
Where’s the marketing in content marketing? Overcome content creation imbalances with 10 proven content promotion tactics that have stood the test of time, and make content promotion a priority.
Read more…





Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms
SEO platforms can be a vital part of successful marketing efforts, and we asked 9 top platforms for their best tips to help weather the pandemic.
Read more…

Should B2B Marketers Embrace Ephemeral Content?
Should B2B marketers invest time in making content that’s meant to be disposable? We explore why and when ephemeral content like Instagram Stories makes sense for B2B.
Read more…





What B2B Marketers Need to Know about Optimizing Content with Video Analytics
How can B2B marketers turn video analytics into tactical gold? With 92% of companies using video in their content marketing, here’s how to use video analytics to optimize your content performance and understand your audience.
Read more…

Active Social Media Listening: Tips for a New Era of COVID-19
What you need to know to do social media listening effectively and how it can help you in this time of crisis? Get deeper understanding with tips from top platforms Sprout Social, Meltwater, Brandwatch, Sprinklr and others.

Read more…

B2C vs. B2B Influencer Marketing – What’s the Difference?



What’s the difference between B2C and B2B influencer marketing? Plenty, as our CEO Lee Odden shows, including why seeing B2B influencers as only content distribution channels or advocates for hire is a misplaced B2C-centric expectation. Learn what makes for good B2B influencer engagement.
Read more…

The TopRank Marketing Team In the News



Why Personal Branding Is More Important Than Ever For The C-Suite
If there were ever a time for C-level executives to focus on building their personal reputation and digital footprint, it would be now. Goldie Chan explores for Forbes, featuring TopRank Marketing CEO Lee Odden.
Read more…

Search Engine Land:
4 Takeaways for Content Marketers in the Time of COVID-19
(Lee Odden)

Traject:
Leadership and Engagement In a Time of Crisis
(Lee Odden)

Small Business Trends:
10 Tips for Changing Business Strategies During Times of Crisis
(Joshua Nite)

Chaska Herald:
Navigating the New World of Working at Home
(Amie Krone)
 

Watch TopRank Marketing’s Break Free B2B Interview with Oracle’s Kelvin Gee



TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.

Facebook

Twitter

Website

LinkedIn

Instagram

YouTube

Want to unsubscribe? You can do so by clicking on the “unsubscribe” option below. Of course, we’ll be sad to see you go, but we’ll always remember you.

Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

*|IFNOT:ARCHIVE_PAGE|*
*|LIST:DESCRIPTION|*

Our mailing address is:

*|HTML:LIST_ADDRESS_HTML|* *|END:IF|*

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

*|IF:REWARDS|* *|HTML:REWARDS|*
*|END:IF|*

Filed Under: Tips Newsletter

Contact Us
Call TopRank877-872-6628

Attract Engage Convert

Dive In!

Let’s Talk about a B2B Influencer Marketing Pilot

Optimize-Book

Services

  • Influencer Marketing
  • Content Marketing
  • Search Engine Marketing

Subscribe to the TopRank Newsletter

Contact Us

10405 6th Ave N, Suite 250
Minneapolis, MN 55441


877-872-6628

Contact Us

SERVICES

  • Influencer Marketing
  • Content Marketing
  • Search Engine Marketing

Follow Us

  • LinkedIn
  • Twitter
  • YouTube
  • Facebook
  • Instagram

Newsletter

Copyright © 2021 · TopRank Marketing

Copyright © 2021 · TopRank on Genesis Framework · WordPress · Log in

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies and revised Privacy Policy.