Email is the most powerful channel for lead nurturing. Why? Because it’s a one-on-one interaction and it can be personalized based on the buyer journey. HubSpot details five email campaign ideas that could help you boost conversion rates.
Content Marketing Institute recently dug into a year’s worth of Instagram content from Fortune 500 companies to discover how the big guys are putting the visual social platform to use. Discover the four trends and takeaways they uncovered.
With duplicate listings being a major problem across the Web, Moz Local recently announced an update to its Duplicate Listings Dashboard that tracks more than one billion duplicates. SearchMarketingDaily has the scoop.
Whether you’re brainstorming topics or making final headline tweaks, there are dozens of helpful marketing tools out there that can help you prime and polish your blog posts. Discover 20 such tools that will take your MacGyver-like content skills to the next level.
Artificial intelligence and machine learning sound like concepts from the future, but they’ve actually been used by search engines for a while now-and they’re changing how search marketers optimize their content. Learn more about AI’s impact on SEO and what to focus on moving forward.
The type of content you post to Facebook, along with new algorithm changes, has a significant impact on organic reach and engagement, as well as the amount of traffic you can draw in. Learn some best practices and tips that can give reach and engagement a boost.