August 2013

Getting Personal with your Online Marketing

In this month’s edition of Tips from the Top, social media is hot and content marketing rocks with big trends, upcoming events and some of our top advice about how to succeed on the search and social web.

The Future of Content on the Search and Social Web

Internet Buzz: Get in the Know

mobile marketerInstagram Registers Consumer Engagement 18 Times that of Facebook
The “Intelligence Report: Social Platforms” from L2 Think Tank found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers.

readwriteMindboggling Facts that will Make You Care About Pinterest
With 70 million users, Pinterest grabs 41% of e-commerce traffic compared to 37% at Facebook. The average social shopper on Pinterest spends more than double than shoppers on Facebook.

seo reoundtableGoogle: Links In Press Releases Are Unnatural Links & Should Be Nofollowed
Google updated their content guidelines, specifically as it relates to links. Links within press releases, guest posts and articles should be treated the same as if they were ads or sponsored content – with the nofollow attribute added to outbound links.

varietyGoogle to Power Internet in Starbucks
Starbucks has a new deal with Google to provide free in-store Wi-Fi to customers using laptops, tablets and smartphones in its stores that will be ten times faster than the current wireless service it offers through AT&T.

mediapostMedia Usage on Rise Due to Multitasking
Overall, average time spent with digital media per day is expected to surpass TV viewing time for the first time, this year. The average adult will spend over 5 hours per day online.

wired.comFacebook Offers Embedded Posts Feature
You’ll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the web–just like you can already do with YouTube, Twitter, Vine and Instagram.

From the TopRank® Blog

toprankblog.comSuccessful Facebook Marketing Examples, Tips & a Secret from Mari Smith
Enjoy the interview TopRank® CEO, Lee Odden, conducted with one of the most respected and authoritative Facebook Marketing experts on the social web, Mari Smith. This Social Media Maven talks about what businesses need to understand about Facebook, what’s possible and how to do it.

toprankblog.comHow to Rock Content Marketing World 2013 – Six Ways
What better way to close the gap between early maturity model stages and a path to greater profitability than learning from top experts who have already “been there, done that”? Content Marketing World coming up Sept 9-11 will provide the answers many digital marketers are looking for. Discover six ways you will boost the ROI of your conference investment whether you’re an attendee, speaker or sponsor.

toprankblog.comBusiness Blogging Ideas – What to Blog About When You Don’t Know What to Blog About
The variety of options for customer marketing and engagement ranging from social media to SEO to email marketing to online advertising can be overwhelming. As a result, many small businesses find deciding which tactics are best challenging. Discover how to improve your online marketing efforts exponentially when starting with a holistic content strategy.

toprankblog.com5 Reasons Why Employees are Your Best Brand Advocates
Employees are immersed in the complexities of today’s social media landscape. They represent an often untapped resource businesses can explore for brand advocacy and engagement. Discover ways your business can begin tapping into employees’ natural affinity to share in this guest post from Erin Nelson, a smart savvy B2B marketer.

toprankblog.com5 Content Marketing Tools for Better Planning, Management and Tracking
How does content fulfill the expectations of specific customer segments? Are appropriate content types, topics and promotions in place? Does planned content fit within business growth initiatives and what are the connections to calls to action? Learn how to answer these questions and put content to work for your business.

Fun Fact

Fun Fact

TopRank in the News

vidyard.comLee Odden Featured in Video Thought Leadership Series
Hear TopRank® CEO discuss how to extend the reach of your video content by providing answers to real questions and adhering to quality standards. As he says, “more isn’t better; better is better.”

heyoLee Answers Top 5 Social Media Questions on Heyo
Gain Lee’s perspective on the questions marketers want most answered based on Social Media Examiner’srecent 2013 Social Media Marketing Industry Report. He dives into the numbers and provides resources for additional exploration.

prsaLee Odden Provides Business Intelligence to PR Community
Lee explains how to engage more influencers and buyers with content marketing. Learn three key areas PR professionals bring to the table for competitive advantage in this post featured on PRSA’s Public Relations Tactics blog.

search engine watchTopRank® CEO Discusses the Future of Content Marketing on Search Engine Watch
Read Lee’s perspective on how technology platforms, like BuzzFeed and blogs, fit in to the future of content marketing.

Comments from the TopRank®Blog

“Yes!! I guess we should say, “your social network is your net worth!” And there’s a simple key to unlock the hidden power of connections in the digital age: staying the on the right course with the right actions. Awesome post!”
Patrick McFadden, from For Small Businesses: When Is the Best Time to Start Building Your Social Networks?

“The very first line of this post is impactful; social media has become an integral part of business community and underutilized tools of social media can lead to lesser visibility and missed audience. Very well written post!”
Sheetal Sharma, from Social Media Strategy: Where to Start & Why

“All of these are exceptional points, and I “love” the way you have provided examples for the majority of them. The main thing that I see in successful businesses is creativity, not only in their products but in their whole approach at marketing their products.”
Thomas Smith, from How the World’s Top Marketers Make Emotional Connections to win in the Marketplace

About TopRank® Online Marketing

TopRank® Online Marketing helps companies build awareness, grow customer relationships and increase sales with our proven approach to integrated online marketing: Attract, Engage, Convert. For over 12 years the TopRank team has been trusted by Fortune 1000 B2B and B2C companies to develop digital marketing strategy and implement tactics including: content marketing, social media marketing, SEO, online PR and email marketing. TopRank also publishes one of the most popular marketing blogs in the world, at

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