B2B Marketers Plan & Budget for 2021
Vice President of Client Accounts
If you would have told me in March that I would be sitting at my kitchen table writing about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the decisions we made personally and as marketers in the days and weeks following the declaration of a pandemic were made with limited information.
As an agency, we focused on how to adapt our own day-to-day operations and plans, while helping our clients shift theirs. As time has gone by, and we start to understand more the potential long-term impacts this crisis could have, we are still adapting. However, now is the opportunity — not to be reactive — but to continue to invest in the future.
Here are five considerations to make as you plan your 2021 marketing budget.
1 — Speed Up Your Planning Cycle
Create an annual plan
Set up quarterly and monthly reviews
Speed up time to market
2— Focus on ROI
Invest in analytics
Drive your team to value efficiency metrics
3— Understand Your Priorities
Determine what makes certain activities more critical than others
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For Successful B2B Marketers
The Engine of Influence is Always On
B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, always-on influencer engagement programs. Learn why 60% of B2B marketers with always-on influencer programs are very successful, vs. just 5% with periodic campaigns. Read more…
The TopRank Marketing Team In the News
B2B Marketers Lend Their Support to Influencer Programs
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Watch TopRank Marketing’s Break Free B2B Interview with Dell Outlet’s Sofia O’Malley
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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