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Volume 65 – Newsletter Archives
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August 2015 Edition
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 Google founders Larry Page and Sergey Brin surprised the world when they announced a plan to create an umbrella company named Alphabet Inc. The founders believe that this new corporate structure will allow the different divisions to better focus on innovating their offering.
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 Major events drive users to Twitter to connect with other audience members interested in the same topic. Now, advertisers will be able to better connect with audiences interested in these events.
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 According to search impressions, the top ten verified sites in Google Search Console are now all HTTPS. What are the benefits to migrating to an HTTPS website?
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 Going forward, YouTube will add new video views in real time. Views that they believe are coming from bots will be subjected to further review. This should lead to more reliable metrics for new videos.
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 Marketers can now leverage Excel to manage Twitter ad campaigns. Users will be able to use this new function to edit campaign end dates, budgets and targeting criteria quickly and simply.
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 How efficient is your content marketing? Whether you’ve made progress towards increasing the effectiveness of your content for marketing or not, I think there are some important choices to be made when it comes to marketing organization, leadership and strategy.
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 As each of us develops as marketers, we evolve the way that we approach content marketing. Think back to your first blog post, white paper or eBook. If you knew what you know now, would you approach it the same way?
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 Each year, companies are investing more and more in digital marketing. In fact, Econsultancy found that 77% of marketers were planning on increasing digital marketing budgets in 2015. But the question on many marketers’ minds is: Where exactly should these digital marketing funds be invested?
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 When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile?
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 B2B sales prospects often go through 57% of the sales process before even talking to a sales team. When exploring new options for converting sales leads into customers, consider using an email based lead nurturing program to help move prospects through the sales funnel.
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 TopRank® Online Marketing is a digital marketing agency that helps Fortune 1000 companies improve brand visibility, grow communities and increase sales online. We’ve been in the online marketing business since 2001 serving companies like LinkedIn, HP, McKesson, Dell, General Mills, Staples, StrongView and many more market leaders.
Our team of smart, creative and results-focused marketing professionals are masters at planning, implementing and optimizing integrated online marketing programs, especially those that focus on content and influencer marketing, social media and search engine optimization.
We’ve been named by Onlaytica as one of the most influential content marketing brands, won industry awards for our content marketing programs and have been trusted to provide influencer content marketing services to the top marketing thought leaders in the industry including Content Marketing Institute, MarketingProfs and Copyblogger Media.
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