Top B2B Influencer Marketing Trends & Predictions for 2020
CEO, TopRank Marketing
While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.
According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months. And there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports that 95% of respondents favor credible content from industry influencers, a 30% increase year over year.
So, as we welcome 2020, influencer marketing is bound to change, in ways including:
How Competitive Research Can Boost Content Marketing
What can you learn from competitive research? We show how to improve your B2B content marketing performance by reading competitor blogs and newsletters, analyzing content, finding keyword intent, connecting with influencers, and more.
As we say goodbye to another year and decade of massive changes, we asked our SEO-savvy friends to join us in sharing trends to watch and predictions for what 2020 will bring to the world of search. What topped the list? Find out.
Top B2B Social Media Marketing Trends & Predictions for 2020
2019 was a game-changer for social media platforms. Google+ bit the dust, Tik Tok became an overnight sensation, and Facebook was forced to create more transparency for consumers. What does 2020 hold? Industry experts weigh in.
Case Study: Integrated Content Marketing Program Drives 452% Increase in Organic Traffic
Back in 2016, Introhive was on the cusp of amazing growth in the ERM solutions market and engaged TopRank Marketing to develop and execute an integrated content marketing program to help reach their digital marketing growth objectives.
At the start of our partnership, organic traffic to the site accounted for just 11% of overall site traffic. With a cohesive marketing mix of SEO, content, influencers, social media, and digital advertising over the past several years, Introhive has been able to achieve triple-digit growth in organic traffic, search impressions, and Page 1 rankings.
Watch TopRank Marketing’s Latest Break Free B2B Interview with Tom Treanor!
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.