Top B2B Influencer Marketing Trends & Predictions for 2020 – December 2019

Top B2B Influencer Marketing Trends & Predictions for 2020
Lee Odden
CEO, TopRank Marketing

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.

According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months. And there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports that 95% of respondents favor credible content from industry influencers, a 30% increase year over year.

So, as we welcome 2020, influencer marketing is bound to change, in ways including:

  1. Increased use of AI
  2. Democratized influence
  3. Brandividual media
  4. More engaging content formats
  5. Influencer tech integration with other martech
  6. Consumerization of B2B influencers and content
  7. Influencer experience management

For companies operating in the B2B space, check out all of our influencer marketing predictions for 2020 and beyond in our detailed article on the subject.

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LinkedIn (client): 
(Susan Misukanis)
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