Top B2B Influencer Marketing Trends & Predictions for 2020 – December 2019

Top B2B Influencer Marketing Trends & Predictions for 2020
Lee Odden
CEO, TopRank Marketing

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.

According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months. And there’s good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports that 95% of respondents favor credible content from industry influencers, a 30% increase year over year.

So, as we welcome 2020, influencer marketing is bound to change, in ways including:

  1. Increased use of AI
  2. Democratized influence
  3. Brandividual media
  4. More engaging content formats
  5. Influencer tech integration with other martech
  6. Consumerization of B2B influencers and content
  7. Influencer experience management

For companies operating in the B2B space, check out all of our influencer marketing predictions for 2020 and beyond in our detailed article on the subject.

Digital Marketing Insights from TopRank Marketing

Our Top B2B Content Marketing Trends & Predictions for 2020

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How to Build a Binge-Worthy B2B Content Marketing Strategy

How can you build a binge-worthy and rewarding B2B content strategy? Here’s how to keep your audience coming back by using content consumption tracking, contextually relevant rewards, and more.

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How Competitive Research Can Boost Content Marketing

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10 Top B2B SEO Trends & Predictions for 2020

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Top B2B Social Media Marketing Trends & Predictions for 2020

2019 was a game-changer for social media platforms. Google+ bit the dust, Tik Tok became an overnight sensation, and Facebook was forced to create more transparency for consumers. What does 2020 hold? Industry experts weigh in.

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Case Study: Integrated Content Marketing Program Drives 452% Increase in Organic Traffic

Back in 2016, Introhive was on the cusp of amazing growth in the ERM solutions market and engaged TopRank Marketing to develop and execute an integrated content marketing program to help reach their digital marketing growth objectives.

At the start of our partnership, organic traffic to the site accounted for just 11% of overall site traffic. With a cohesive marketing mix of SEO, content, influencers, social media, and digital advertising over the past several years, Introhive has been able to achieve triple-digit growth in organic traffic, search impressions, and Page 1 rankings.

Read the full case study here.

The TopRank Marketing Team In the News

56k+ Marketers Joined Global Marketing Day

The inaugural Global Marketing Day is in the books, and TopRank Marketing CEO Lee Odden served as the live New York host, as more than 56,000 registrants from all over the world took part.

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hackernoon.com

LinkedIn (client): 
(Susan Misukanis)
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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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