Digital Marketing Insights from TopRank Marketing – August 2018

Digital Marketing Insights from TopRank Marketing

The Big List: 50 Content Marketing Influencers to Follow

The year’s Content Marketing World event will be here before you know it. And, as is tradition, we’ve compiled our annual list of top content marketing influencers and experts to follow.

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www.toprankblog.com

The Marketing Low-Down on 5 Recent Facebook Changes

Facebook as been making less-than-stellar headlines the past few months and marketers are wondering whether the platform is still a viable part of their strategy. In this piece, we explore five recent changes and what they mean for marketers.

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www.toprankblog.com

How to Build a Resilient Evergreen Content Marketing Forest

Evergreen trees are part of an ecosystem. When they’re rooted and cared for, they thrive and the whole forest benefits. Evergreen content is the same. In this piece, Josh Nite covers how to create, promote, and keep evergreen content fresh.

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www.toprankblog.com

Trending News
LinkedIn to Integrate Groups into Mobile App
LinkedIn (client) is making changes to streamline discussion and comments in LinkedIn Groups, with some of the improvements include threaded replies and mobile integration.
Google Launches Expandable Featured Snippets
More robust snippet results have arrived. The new snippets allow searchers to dive deeper into a query and offers marketers with new optimization opportunities.
How GDPR is Moving Ad Budgets Toward Private Marketplaces
Data privacy concerns are driving ad buyers to work more closely with their publishing partners. The moves being made underscore how laws like the EU’s GDPR are sparking changes.
The TopRank Marketing Team In the News
Nimble: 
(Lee Odden & Lane R. Ellis)
Cathy McPhillips of CMI (client):
(Lee Odden & Ashley Zeckman)
blogging.org:
(TopRank Marketing Blog)
Don’t Miss Our Team at #CMWorld 2018
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers. 
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