Digital Marketing Insights from TopRank Marketing – June 2019

Maximizing Your B2B Content Marketing Investments
Alexis Hall
Vice President of Client Accounts, TopRank Marketing
This year B2B marketers are making huge investments in content, a trend that will only continue as we push towards 2020.
How can you maximize your B2B content marketing campaigns? There are five key considerations to pump up and regret-proof your campaigns with the right messaging and an integrated, always-on strategy:
  1. Nail the hook
  2. Make promotion part of the planning process
  3. Optimize … and re-promote.
  4. Re-purpose … and re-promote.
  5. Integrate your B2B content marketing campaigns with your always-on strategy
By spending time upfront to thoughtfully identify your creative hook and robust, longer-than-a-few-weeks promotional strategy, you can continue to promote and optimize your campaign content for maximum impact and ROI.
To dig a little deeper into each of these trends, read my full post on the subject.
Digital Marketing Insights from TopRank Marketing

Infographic: 5 Must-Have Content Strategy Ingredients

If you’re still struggling with establishing your content marketing strategy for 2019, you’re not alone. Only 12% of respondents to a recent survey by the Content Marketing Institute felt successful at their current efforts.

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12 Must-Have Skills for Great B2B Content Marketing

Take a look at 12 must-have B2B proficiencies including SEO, social media marketing, influencer marketing, measurement, empathy, creativity, communication, organization, motivation, confidence, humility, collaboration and more. Are you using all 12?

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www.toprankblog.com

Organic Social Media Video Success: Metrics & Specs

Native social media video is a marketing darling, with emerging new formats and increasing availability across platforms. But how can marketers showcase its impact?

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15 Reports Charting the Future of Content Marketing

How can you be as prepared and knowledgeable as possible for the complex and challenging future ahead for content marketing? Here are 15 insightful reports loaded with B2B data to help you define and chart your optimal content marketing future.

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www.toprankblog.com

5 SEO Mistakes Killing Your Content Performance

Even the most seasoned content marketers make mistakes. Are you guilty of these common SEO missteps? A look at 5 SEO mistakes killing your content performance, and a fix for each.

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The TopRank Marketing Team In the News

Stop Chasing the Glittery Disco Ball of Influencers

Many marketers are blind-sided by the shiny disco ball of macro influencers. Our own Debbie Friez explains why they should instead consider micro influencers in this guest post.

Read more
shonaliburke.com

LinkedIn (client):
(Lane R. Ellis)
Onalytica:
(Lee Odden & Ashley Zeckman)
Watch TopRank Marketing’s Latest Weekly Digital Marketing News Video.
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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