Vice President of Client Accounts, TopRank Marketing
This year B2B marketers are making huge investments in content, a trend that will only continue as we push towards 2020.
How can you maximize your B2B content marketing campaigns? There are five key considerations to pump up and regret-proof your campaigns with the right messaging and an integrated, always-on strategy:
Nail the hook
Make promotion part of the planning process
Optimize … and re-promote.
Re-purpose … and re-promote.
Integrate your B2B content marketing campaigns with your always-on strategy
By spending time upfront to thoughtfully identify your creative hook and robust, longer-than-a-few-weeks promotional strategy, you can continue to promote and optimize your campaign content for maximum impact and ROI.
If you’re still struggling with establishing your content marketing strategy for 2019, you’re not alone. Only 12% of respondents to a recent survey by the Content Marketing Institute felt successful at their current efforts.
12 Must-Have Skills for Great B2B Content Marketing
Take a look at 12 must-have B2B proficiencies including SEO, social media marketing, influencer marketing, measurement, empathy, creativity, communication, organization, motivation, confidence, humility, collaboration and more. Are you using all 12?
15 Reports Charting the Future of Content Marketing
How can you be as prepared and knowledgeable as possible for the complex and challenging future ahead for content marketing? Here are 15 insightful reports loaded with B2B data to help you define and chart your optimal content marketing future.
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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.