Digital Marketing Insights from TopRank Marketing – June 2019

Maximizing Your B2B Content Marketing Investments
Alexis Hall
Vice President of Client Accounts, TopRank Marketing
This year B2B marketers are making huge investments in content, a trend that will only continue as we push towards 2020.
How can you maximize your B2B content marketing campaigns? There are five key considerations to pump up and regret-proof your campaigns with the right messaging and an integrated, always-on strategy:
  1. Nail the hook
  2. Make promotion part of the planning process
  3. Optimize … and re-promote.
  4. Re-purpose … and re-promote.
  5. Integrate your B2B content marketing campaigns with your always-on strategy
By spending time upfront to thoughtfully identify your creative hook and robust, longer-than-a-few-weeks promotional strategy, you can continue to promote and optimize your campaign content for maximum impact and ROI.
To dig a little deeper into each of these trends, read my full post on the subject.
Digital Marketing Insights from TopRank Marketing

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15 Reports Charting the Future of Content Marketing

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5 SEO Mistakes Killing Your Content Performance

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The TopRank Marketing Team In the News

Stop Chasing the Glittery Disco Ball of Influencers

Many marketers are blind-sided by the shiny disco ball of macro influencers. Our own Debbie Friez explains why they should instead consider micro influencers in this guest post.

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LinkedIn (client):
(Lane R. Ellis)
(Lee Odden & Ashley Zeckman)
Watch TopRank Marketing’s Latest Weekly Digital Marketing News Video.
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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