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Home » [Newsletter] Upcoming Industry Events, Google’s New ‘Audiences’ Report & More from TopRank Marketing

[Newsletter] Upcoming Industry Events, Google’s New ‘Audiences’ Report & More from TopRank Marketing

February 15, 2018 by Newsletter

 

Volume 94   –   February 2018 Edition  –  Newsletter Archives
Top Digital Marketing News
Instagram’s Carousel Ad Format is Coming to Instagram Stories
Instagram recently announced that they’re bringing their Carousel Ads into Instagram Stories, allowing for more than one piece of media. The good news for advertisers is that you can now use 1-3 pieces of media (photos or videos) in the new format. TechCrunch has the scoop.
Google Analytics Introduces New ‘Audiences’ Report
Google appears to be quietly rolling out a new report in Google Analytics that analyzes a website’s custom audiences. The new report is appropriately called “Audiences” and located under the category of the same name. Search Engine Journal has the full story.
Best & Worst Super Bowl 2018 Commercials
While the world knows the Philadelphia Eagles are Super Bowl champions, which brands took the trophy for best commercials? And which ones can be crowned as the worst? Billboard’s picks for the best include the Doritos & Mountain Dew combo, and Amazon.
From the TopRank Marketing Blog
9 Upcoming Events to Learn All About Content and Influencer Marketing
Content and influencer marketing will be cornerstones of digital marketing strategies in 2018 and beyond. So, if you’re looking for new insights and strategic ideas, check out Lee Odden’s roundup of several upcoming industry events you should consider attending.
What Are Hashtags Really For? #Confused #Blessed #NoFilter
While social media hashtags started as a helpful tagging and categorization tool for search, they’ve evolved beyond utility and into real-time conversations. Get insights and best practice tips to use in your social media marketing efforts.
Death of Facebook Organic Reach = New Opportunities 
for Influencer Marketing
Last month, Facebook announced it would once again be making changes to News Feeds to favor content from friends, families and groups – effectively bringing brand and publisher organic reach to zero. However, the way we see it, the value of influencer engagement on Facebook will increase even more.

 

TopRank Marketing in the News
Hot in Social Media: 2018 Social Media Marketing Tips From 23+ Marketing Experts
eMarketer: Report: Understanding the B2B Content Marketing Landscape
Outbrain: 37 Digital Marketing Conference Speakers Who Will Inspire Your 
Marketing Programs 
Onalytica: Are Your Influencers Buying Their Followers?
Articulate Marketing: The Ultimate Content Marketing Stack: 26 Essential Resources for Awesome Content
CognitiveSEO: 13 SEO Myths That Are Probably Killing Your Ranks
SquareDot: 2018 Irish Marketing Trends

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