[Newsletter] SEO Checklist, the New Face of LinkedIn and More News & Tips from TopRank Marketing

February 16, 2017 by Newsletter

Volume 82 – Newsletter Archives

February 2017 Edition


How to Convert Mobile Browsers to Buyers [Infographic]

		Even though mobile is booming – creating 60% of online traffic – we’re still only seeing 16% of conversions coming from mobile. In a new infographic, MarketingProfs offers tips for tapping into consumers’ minds to help close the mobile conversion gap.


Data Studio: Search Console Connector

		Marketers rejoice! Google recently announced a new Data Studio connector for Search Console that will allow users to understand how their search traffic changes over time, where it’s coming from and what queries are most likely to drive traffic to their sites. Read Google’s full release.


LinkedIn Reveals the 10 Most Overused Marketing Buzzwords on CVs and Profiles

		Are you a guru? Maybe a Ninja? Strategic leader? You may be guilty of overusing buzzwords in your LinkedIn profile. Recently, the platform revealed the 10 most frequently used buzzwords on the platform, including words like strategic, creative and passionate. The Drum has the Top 10.


SEO Checklist for Content Marketers: 21 Common Mistakes to Avoid

		Quality and strategic SEO has probably never been more important in helping you create content that allows you to be the best answer for your audience. But on the journey to creating perfect content, you may make a few mistakes. Discover some of the most common SEO mistakes, as well as tips for avoiding them.


New Benchmarks from Marketo: How Does Your Organization Measure Up?

		After surveying more than 1,300 B2B and B2C marketers, Marketo released its 2017 Marketing Benchmark Report – and it’s full of interesting insights. Read a few key takeaways that can help you see how your efforts measure up to others in the industry.


The New Face of LinkedIn: What You Need to Know About the Redesign

		LinkedIn has started to roll out a substantial redesign. If you don’t already have it, it’s likely coming soon. Get a peek at what’s new.

Outbrain: 50 Content Marketing Influencers to Follow in 2017

Oracle Marketing Cloud: Customer Experience Is the Most Critical Part of Marketing Right Now

Demand Gen Report: Study: B2B Influencer Marketing Has yet to Reach Full Potential

Lewis: 15 Quotes for PR Pros

MarketingProfs: The State of Influencer Marketing in 2017