April 2016 Tips Newsletter

Volume 73   –  Newsletter Archives
April 2016 Edition
A-Z of Content Marketing: A 40 Point Checklist [Infographic]
Anyone can create a piece of content online, but whether or not it’s quality content is a whole other story. Check out this infographic from SocialMediaToday that outlines 40 tips for promoting and creating the highest quality content.
Report: Google Building YouTube Connect to Compete with Periscope
The search giant is reportedly in the midst of creating its own live-streaming video app called YouTube Connect, which will compete against Twitter’s Periscope and Facebook Live. The app will reportedly include chat and tagging features, as well as a “news feed” for viewing recent videos.
Snapchat is Testing Ads That Contain Advertorials Like Listicles
After rolling out its first app-install ads, Snapchat has been testing a new type of interactive ad. The new format allows advertisers to promote their content using text, images and animated gifs in a similar style to what you’d expect to see on Buzzfeed or Mashable.
3 Ways Google Analytics Can Inform Your Marketing Plan
In today’s world, marketers are lucky to have incredible data and tools at their fingertips. But some may not be using one of the biggies to it’s full potential. Discover three ways marketers can utilize Google Analytics to gather valuable insights and use them to create an actionable marketing plan.
Learn Where Influencer Marketing Fits in the B2B Customer Journey
One way that brands can begin building trust and credibility early on with prospects is to incorporate influencers into content. Here you’ll discover how to use influencers at each stage of the buying cycle.
7 Tools to Uncover Customer Needs & Map the Customer Journey
Are you using all the weapons in your content marketing arsenal? Learn how digital advertising can add support to your current strategy and help you hit your target.
Required Reading: Top 10 Blogs for Inbound Marketers

55 Quotes to Inspire Content Marketing Greatness

What is Creativity? 21 Authentic Definitions That You’ll Love

10 B2B Masters Reveal Storytelling Secrets

The Power of Influencer Marketing

5 Awful Content Marketing Mistakes You Might Be Making

What You Need to Know About Marketing with Influencers