From Tech to Human
Post-Pandemic B2B Marketing Trends
For many, the past few months have opened up — giving us a taste of “return to normal” — but what does that mean?
When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be.
Any company that did not adjust, adapt or pivot over the past year and a half probably isn’t in business or doing as much business as they should. There have been many changes during the pandemic from digital transformation across all aspects of business to evolving expectations of customers. Companies and their marketers must be in tune with all of these changes in order to survive and thrive in a post-pandemic business environment.
There are important connections to be made between changes born of the pandemic and the trends that B2B brands need to be aware of as we enter the next phase marketing for 2H 2021 and into 2022.
Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey How can you help shape the future of B2B influencer marketing? Join some of the top B2B brands in the world by taking the 2021 State of B2B Influencer Marketing Survey. As more B2B brands enter the realm of influence and grow more sophisticated with the practice, there are important questions to be answered.
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Inside B2B Influence: Justin Levy of Demandbase
on Optimizing B2B Marketing with Influence
How can you optimize your B2B marketing with influence? In the latest episode of #InsideB2BInfluence’s second season, Justin Levy of client Demandbase joined our CEO Lee Odden to explore key questions about working with influencers at a technology company, advice for B2B marketers new to influencer marketing, plus much more.
“What’s Trending: Summer Standouts,” features TopRank Marketing’s Lane R. Ellis on using mindful marketing to find 5 uncommon ways of working with B2B influencers, plus a selection of the other top marketing stories being shared on LinkedIn (client).
Watch Our Inside B2B Influence Interview with Justin Levy of Demandbase
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.