How B2B Influencer Marketing Benefits Thought Leadership
A topic that represents a huge opportunity for influencer integration is its intersection with thought leadership.
While some say that thought leadership and B2B influencer marketing are an either / or situation, this doesn’t need to be the case, as Janine Wegner, Global Thought Leadership Program and Activation Manager at our client Dell Technologies recently discussed in the fourth installment of our new Inside Influencer video interview series.
The conversation covered many of the most important topics in B2B influencer marketing including:
What it takes to be an influencer marketing thought leader when you work at a global B2B brand
Whether thought leadership and influencer marketing are independent or synergistic disciplines
How Dell Technologies works with B2B influencers
The benefits of working with influencers besides building brand awareness and lead generation
Key insights from the 2020 State of B2B Influencer Marketing Report
The difference between influencer marketing and influencer relations
How process is essential for scaling influencer marketing
Top challenges when working with influencer marketing
50 Top B2B Content Marketing Influencers To Follow in 2021 Our top 50 B2B content marketing influencer list is a great starting point to help expand your content marketing universe. In this year’s list there are familiar faces and many new entries. Are you following them all?Follow all 50 content marketing influencers here…
How To Move From A Pilot B2B Influencer Marketing Program to Always-On Success The internet doesn’t have an off-switch. Neither do your customers. So why should your B2B influencer marketing program? We explore how to bring B2B influencer marketing to the next level of sophistication and success.Read more…
Inside Influence: Ursula Ringham from SAP on Influencer Marketing Operations This episode of Inside Influence features Ursula Ringham, head of global influencer marketing at client SAP, exploring what happens behind the scenes of B2B influencer marketing, in a new video with our CEO Lee Odden.Read more…
New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic It’s been a year of much change and upheaval. How are B2B content marketing practitioners responding? We break down brand-new research from Content Marketing Institute.Read more…
28 B2B Marketing Insights To Energize & Humanize Your 2021
Energize your 2021 B2B marketing efforts with 28 insights from some of the top marketers breaking free of boring B2B.
How does client LinkedIn build always-on influence with their B2B sales and marketing community of customers? Find out in this Inside Influence video interview with Garnor Morantes, Group Marketing Manager at LinkedIn.
LinkedIn’s weekly “What’s Trending” news looks at some of the top marketing news, and featured in this edition is our CEO Lee Odden and his Inside Influence video interview with client Adobe’s Rani Mani, head of social influencer enablement.
Watch Our Inside Influence Interview with
Dell Technology’s Janine Wegner
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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