How B2B Marketers Can Maximize ROI with Data-Driven Influencer Marketing Software
Lee Odden
CEO
TopRank Marketing
Scrow: A conjunction of “scale” and “grow” — which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B influencer marketing.
When B2B marketers think about how to “scrow” the success of their influencer marketing, they often start by looking beyond spreadsheets from transactional to more relationship driven influencer models. To support these efforts they often seek influencer marketing platforms.
There’s a lot to uncover when it comes to understanding what role technology plays in identifying, engaging, implementing and measuring influencer collaborations. Lucky for us, in this 7th episode of Inside Influence, we feature Pierre-Loïc Assayag, CEO and founder at Traackr to share his experiences plus a few relevant statistics from our 2020 State of B2B Influencer Marketing Report about how B2B marketers are using technology — or not — for their influencer marketing programs.
25 Top B2B Marketing Influencers To Follow in 2021 Our top 25 B2B marketing influencers to follow list is a great starting point to help expand your influencer marketing universe. You’ll find familiar faces and many new entries. Are you following them all?Follow all 25 B2B marketing influencers here…
LinkedIn’s Ty Heath: 3 Enduring B2B Marketing Trends From MarketingProfs B2B Forum How can you evolve your B2B marketing strategy to outperform your competition? At #MPB2B Ty Heath of LinkedIn (client) shared 3 enduring trends. From the war on brand to blockbuster marketing, we explore each of them here.Read more…
Inside Influence: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing How can you create the kind of mutual value between B2B brands and influencers that drives returns across the customer lifecycle? In this episode of #InsideInfluence, Amisha Gandhi of SAP (client) explores the mutual value of B2B influencer marketing Read more…
Incredible Content Marketing: 6 Tips for Infusing Credibility into B2B Content You can’t create incredible content unless it’s credible content. We share 6 keys to B2B content marketing credibility, for building greater confidence with your audience. Read more…
Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair How can you build passionate and enduring B2B influencer marketing relationships? At #MPB2B, Rani Mani of Adobe shared how to create a B2B influencer love affair, and we have 5 top take-aways here. Read more…
13 Expert B2B Influencer Marketing Predictions for 2021
What will B2B influencer marketing look like in 2021? Find out here with 13 expert B2B influencer marketing predictions from industry leaders.
2020 Research: The Current State & Future of B2B Influencer Marketing
What makes influencers in the B2B world tick? Find out in 2020 Research: The Current State & Future of B2B Influencer Marketing, featuring insight from TopRank Marketing and others.
Watch Our Inside Influence Interview with
Oracle’s Srijana Angdembey
TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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