How B2B Marketers Can Maximize ROI with Data-Driven Influencer Marketing Software - Nov 2020

How B2B Marketers Can Maximize ROI with Data-Driven Influencer Marketing Software

Lee Odden

CEO
TopRank Marketing

Scrow: A conjunction of “scale” and “grow” — which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2B influencer marketing.

When B2B marketers think about how to “scrow” the success of their influencer marketing, they often start by looking beyond spreadsheets from transactional to more relationship driven influencer models. To support these efforts they often seek influencer marketing platforms.

There’s a lot to uncover when it comes to understanding what role technology plays in identifying, engaging, implementing and measuring influencer collaborations. Lucky for us, in this 7th episode of Inside Influence, we feature Pierre-Loïc Assayag, CEO and founder at Traackr to share his experiences plus a few relevant statistics from our 2020 State of B2B Influencer Marketing Report about how B2B marketers are using technology — or not — for their influencer marketing programs.

Learn How B2B marketers can help maximize ROI with data-driven influencer marketing software here.

Digital Marketing Insights from TopRank Marketing

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How can you create the kind of mutual value between B2B brands and influencers that drives returns across the customer lifecycle? In this episode of #InsideInfluence, Amisha Gandhi of SAP (client) explores the mutual value of B2B influencer marketing Read more…

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MarketingProfs:

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(TopRank Marketing / Lane R. Ellis)

Timothy Hughes:
#TimTalk – The Business of B2B Influence with Lee Odden
(Lee Odden)

Small Business Trends:

10 Tips for Prioritizing Tasks to Make the Most of Limited Small Business Resources

(Lane R. Ellis)

Skyword:

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Watch Our Inside Influence Interview with
Oracle’s Srijana Angdembey

TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.

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