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Home » How Brands Can Scale B2B Influencer Marketing – Feb 2021

How Brands Can Scale B2B Influencer Marketing – Feb 2021

February 19, 2021 by TopRank

How Brands Can Scale B2B Influencer Marketing

Lee Odden
CEO
TopRank Marketing

How can you successfully scale B2B influencer marketing?

As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as they are for managing ongoing communications and performance reporting.

In our research for the State of B2B Influencer Marketing Research Report, we found B2B marketers that document an influencer marketing strategy and engagement approach, define processes, use software and elevate their internal operational expertise are much better suited to scale a high quality and successful influencer marketing program. Let’s look at the strategy, process and technology to scale and optimize while maintaining quality.

Learn the key B2B influencer operations that drive influence at scale.

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(TopRank Marketing)

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(Lee Odden)

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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.

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