How Brands Can Scale B2B Influencer Marketing – Feb 2021

As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as they are for managing ongoing communications and performance reporting.

In our research for the State of B2B Influencer Marketing Research Report, we found B2B marketers that document an influencer marketing strategy and engagement approach, define processes, use software and elevate their internal operational expertise are much better suited to scale a high quality and successful influencer marketing program. Let’s look at the strategy, process and technology to scale and optimize while maintaining quality.