How can you successfully scale B2B influencer marketing?
As a relationship driven business, influencer marketing for B2B companies can be resource intensive and time consuming. To scale while maintaining quality, creating processes and using software are as essential for influencer identification as they are for managing ongoing communications and performance reporting.
In our research for the State of B2B Influencer Marketing Research Report, we found B2B marketers that document an influencer marketing strategy and engagement approach, define processes, use software and elevate their internal operational expertise are much better suited to scale a high quality and successful influencer marketing program. Let’s look at the strategy, process and technology to scale and optimize while maintaining quality.
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The BIGLIST of 50 Top 2021 B2B Marketing Conferences
Our new BIGLIST of 50 top B2B marketing conferences for 2021 will help you find the perfect virtual, hybrid, and in-person events to learn the industry’s latest and build your business.
2021 B2B Marketing Exchange Gears Up To Help Marketers Refresh, Renew & Remix Their Strategies For A Digital-First World
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TopRank® Marketing provides enterprise B2B brands with customer-focused digital marketing consulting and content that attracts, engages and converts new business. Our strategic digital marketing planning, program development, management and performance optimization integrates across channels and tactics to help clients like Dell, LinkedIn and SAP become the “best answer” for their customers.
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