[Newsletter] Women Marketers Who Rock, Google’s Rich Results Tool & More from TopRank Marketing

 

Volume 93   –   January 2018 Edition  –  Newsletter Archives
How to Keep Up With the Rise of the Visual Internet [Infographic]
Online media is increasingly visual – from personal photos to branded motion graphics, gifs and videos. But how can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top of the trend and keep your viewers engaged.
Snapchat May Force Users To Watch Three Seconds Of Ads Before Skipping
To help increase their perceived value in the market, Snapchat is considering making their ads skippable only after the first three minutes. Currently, Snapchat users skip ads within the first second of viewing, where the industry standard for a successful ad lies around the two second mark. AdAge has the scoop.
Google Introduces Rich Results Tool for Testing Structured Data
Google has launched catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. The new tool will test for all types of structured data that can be shown as rich results, pulling from sources including JSON-LD, Microdata and RDFa. Learn more about the new addition from Search Engine Journal.
25 Women Who Rock at Digital Marketing
TopRank Marketing’s 8th annual “Women Who Rock” post debuted with a little twist – all the amazing women featured were nominated by influential male marketers. Check out the list of talented women shaking up the digital marketing space.
7 Examples of Brands Mastering Twitter for Social Customer Care
Social media is no longer just a marketing tool and a space to encourage positive engagement with your audience. It’s a customer service opportunity that deserves every marketer’s attention and action. Get inspired with examples of both B2B and B2C brands excelling at social customer care.
How to Become a Better Data-Informed Content Marketer
As a 21st century marketer, you already know that data is an important player in the content marketing game. But is your content marketing strategy taking advantage of all the data you have at your disposal? Or is some data left on the cutting room floor? Get five tips to better leverage data in your content marketing efforts.